One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Mobile Usability
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April 2015 -
4 min read
At the start of 2015, Google sent an email to webmasters about mobile usability issues on the websites; leading industry analysts to anticipate a Google algorithm update for this factor. True enough, the search engine rolled out the mobile-friendly update in April of that year.
Pirate 2.0
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October and December 2014
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4 min read
Pirate 2.0 was an update on the DMCA Penalty which was launched in August 2012 to crack down on websites with copyright violations. The new version which rolled out in October targeted specific sites to combat software and digital media piracy.
Penguin 3.0 And Everflux
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October and December 2014
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4 min read
In October 2014, Google implemented Penguin 3.0 which appeared to be a data-only update. By December, it was announced that it would shift to continuous updates; thus, the term Penguin Everflux.
Read Penguin 3.0 And Everflux: Moving Toward Continuous Updates
HTTPS/SSL Update
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August and September 2014
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4 min read
Google announced that it would prioritize secure sites or those that have security certificates for search queries. Moreover, the team confirmed that adding encryption would add a slight search rankings boost.
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