Evolution of Link Building in 2024

We’re doing our part to ensure better outcomes for everyone. 


The landscape of SEO, especially link building, has seen enormous changes over the last few years, and we’re here to steer the industry forward. Today marks the launch of transformative changes we believe will redefine the game, for the better.

For the past 8 years, our focus was on enhancing our clients’ website rankings through strategic link building. Now, we’re taking a leap forward by also ensuring we take better care of our publishers and protect the longevity of their business, as much as our clients.

By May 1st, 2024, all link placements will undergo optimisation for specific keywords using, Positional.com and we’re offering 5 different content choices for link placement. Positional is a leading, venture backed software platform which is changing the way we write content, ensuring we create helpful, authentic content for readers.


We’re Optimising Every Placement

After a successful 4-month beta test, we’re excited to officially partner with Positional. Among the myriad of tools available, Positional stands out by striking the perfect balance between cost and effectiveness. It’s not just about ranking; Positional offers advanced features like AI content detection and integration with the Copyscape plagiarism checker.

So, what does this mean for you? It means we’re committed to producing and promoting quality content. In today’s digital environment, subpar content doesn’t just hurt your rankings—it risks your site’s visibility on search engines.

From the 1st May 2024, you’ll receive a Positional link analysis with every placement. If you opt for a content review, you can suggest changes before publication via the Positional portal. 


What Does This Mean?

Every piece of content we write for publishers will include:

  • A target keyword, along with traffic estimates.
  • Page title and meta description.
  • Minimum Positional score of 25, Premium content will be 50.
  • Plagiarism report from Copyscape to ensure it’s unique.
  • AI detection score of 50% or less for premium and 75% or less for standard.
  • A copy of the link analysis report from Positional.

Positional does an excellent job of assisting our team to optimise the article with a score out of 100.


Our editorial team are provided insights to help improve the score and likelihood of it being helpful, indexed and rank for these terms. This includes related terms, NLP terms, headers, unanswered questions, content length etc


(P.S, I didn’t spend much time optimising this article.)


You’ll also have the option to edit and optimise the content further if you wish and this can easily be done without needing a Positional account, just follow the link.


New Content Types

We’re also launching a number of new content options to keep your SEO efforts as natural as possible, in light of recent updates from Google, we’re doubling down on our efforts to create genuinely helpful content. Our goal is to not only benefit our clients and publishers but also enrich the internet as a whole.

To this end, you’ll soon have 5 different types of content to choose from when ordering links:

  • Blog Posts: Blog posts are in-depth articles focusing on particular subjects, ideally exceeding 750 words. The topics will be relevant to both the client and the publisher and they offer insights, often backed by research, expert opinions, or personal experiences. Hyperlinks are added naturally into the content, linking back to the clients website, typically using anchors such as a brand name or product/service. 
  • Listicles: Listicles are articles presented in a list format, such as “Top 10 Tools for Marketers.” This structure makes the content easily digestible and engaging, appealing to readers seeking quick, actionable insights. The list will be agreed upon by the Publisher first and the client’s website will often be listed as one on the list, or inserted naturally into the content. 
  • News Articles: News articles provide timely coverage of recent events, trends, or developments. The topic will be relevant to both parties and we’ll search for news worthy topics which will appeal to the publishers audience whilst covering the industry of the client. Most often, the client’s link will appear as a quote within the article. 
  • Image Insertions: Incorporating an image into an article is an excellent way for brands with their own images to naturally acquire links. This will most often appear as a blog post or news article and when an image is used, it’s accompanied by an image credit link back to your site. This not only attributes the work properly but also drives traffic to your website, increasing exposure. 
  • Link Insertions: Link insertions involve embedding your website’s link into an existing, live blog post on another publisher’s site. The client can suggest blogs from the publisher’s website themselves, or leave it to our editorial team. The Publisher will have the final say over which blog if allowed. Our team will then edit the article, ensure it’s still timely and relevant and add an additional 200-300 words which will include a link to the clients website.

What next?

Over the coming weeks, we’ll be rolling out changes which you’ll see in your inbox and in the platform.

For Clients:

  • The ability to choose the content type when approving a publisher
  • An attached report from Positional for every link purchase
  • Better quality content with an increased chance of being indexed.

If you have any feedback or questions, please don’t hestiate to reach out to your Account Manager or someone from the Customer Success team.