Google Updates That You've Got To Know About!

Google is the most prominent search engine today, staying well ahead of competitor search engines such as Bing and Yahoo Search. This is why most online marketing campaigns, especially for search engine optimization or SEO, focus on this particular software system regarding content and web design.

One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.

What Is An Algorithm, anyway?

An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.

What is a Google Algorithm Update?

A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.

Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.

Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:

Cassandra

April 2003
4 min read

In April 2003, Google rolled out the Cassandra update, one of the firsts in the history of Google, which was an effort to eliminate any link spamming activity in the SEO landscape, especially between co-owned websites. Hidden content was also targeted. Sites that manipulated bots through links and texts in their source codes that weren’t visible to users suffered massive ranking losses.

Read Cassandra: Cracking Down on Web Spam

Google Toolbar

December 2000
4 min read

The Google Toolbar is a free browser plugin launched which enables users to search for keywords within a page even if the website doesn’t have its own search engine. It has a Find feature that allows you to locate search terms in a blog post easily by highlighting the words for you. When it rolled out, the toolbar was initially made available to Microsoft Internet Explorer.

Read Google Toolbar: Where User Convenience Began

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