Google Updates That You've Got To Know About!

Google is the most prominent search engine today, staying well ahead of competitor search engines such as Bing and Yahoo Search. This is why most online marketing campaigns, especially for search engine optimization or SEO, focus on this particular software system regarding content and web design.

One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.

What Is An Algorithm, anyway?

An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.

What is a Google Algorithm Update?

A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.

Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.

Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:

Penguin 4.0

February, September, and October 2016
4 min read

Penguin 4.0 had two phases; one in September and the next in October. The update was the last data refresh before the filter was integrated into the core algorithm of Google.

Read Penguin 4.0: Integration Into The Core Algorithm

Phantom

May, July, and October 2015
4 min read

Google admitted to a core algorithm change which affected quality signals. It was dubbed as Phantom 2 in May and led to several websites reporting about massive ranking losses.

Read Phantom: A Quality Signal Update

Panda 4.2

May, July, and October 2015
4 min read

Panda 4.2, which was another data refresh, came in July 2015. It served as the last update before the filter was integrated into the search engine's core algorithm.

Read Panda 4.2: The Last Data Refresh

RankBrain

May, July, and October 2015
4 min read

In October 2015, the company confirmed that they're investing on RankBrain to improve the search engine. It's a machine learning-based algorithm, which is one of its most critical ranking algorithm signals.

Read RankBrain: Maximizing Machine Learning

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