Meet The Team

We are real people loving life and living the dream. Feel free to come for a visit to our office in Geelong, Australia!

The Beginning Of An Industry Leader
NO-BS Marketplace was born from a simple idea to make link building a much more ethical, transparent and affordable process. Co-Founders Aaron and Tristan Gray first developed the idea of NO-BS after struggling themselves with the frustration of link building for their own agency and using other link building providers that didn’t deliver the results they were after. After years of trials, tests and continuous hits and misses, NO-BS Marketplace was born and it’s here to stay.

Our executive team

Our team spans the globe with over 150 people from all walks of life.

Tristan Gray


Aaron Gray


Sara Ramsay

Head of Content

Mel Klaassens

Managed Clients Director

David Howard

Senior SEO Strategist

Chris Iwanowski

Financial Controller

Will Jasolin

Production Manager

Jun Mendez

Outreach Success Manager

Nicky Umambac

Customer Success Manager

Drew Sinco

Operations Co-ordinator

Minerva Bernardo

Human Resources

Kai Aranda

Content Quality Assurance Manager

Jacq Glumalid

Content and Editing Team Manager

Kasey Cave

Account Manager

Kie Sutherland

Account Manager

Jovy Serdan

Project Manager

Jeff Doctolero

Project Manager

Ian Rey Lor

Senior Customer Success Co-ordinator

Maria Virginia Salcedo

Customer Success Co-ordinator

Darmo Gayos IV

Customer Success Co-ordinator

Mark Anthony Mendoza

Customer Success Co-ordinator

Michael Carlo San Diego

Customer Success Co-ordinator

Gab Gamboa

Customer Success Co-ordinator

What SEO’ers say about us

NO-BS makes the link acquisition process very smooth and predictable month to month

We use NO-BS pretty much exclusively for all our internal portfolio of websites

Tristan Gray

Managing partner

We started NO-BS Marketplace to help you achieve your SEO goals.

Aaron Gray

Managing Partner

We believe in full transparency and that's what you get when you work with us.

Our mission

Co-Founders Aaron and Tristan Gray first developed the idea of NO-BS after struggling with the frustration of link acquisition for their own agency and using other link building providers that didn’t deliver.

NO-BS’s mission is to make link building a much more ethical, transparent and affordable process.

Over the last 4 years, NO-BS has grown into a leading quality links marketplace offering placements with over 10,000 verified publishers. The service is trusted by some of the world’s leading brands and SEO influencers.

Our Story

NO-BS Marketplace has become a major player in the SEO industry, but it wasn't always like this. It was born from an idea and drive to make SEO and link building a more ethical, transparent and affordable practice for marketers all around the world. From the humble beginnings of the digital marketing agency to the SEO powerhouse it is today, This is our story...

2014-Birth Of Studio 56

Starting the journey in 2014, brothers Aaron and Tristan Gray launched a digital marketing agency, Studio 56. This agency specialized in search marketing and worked with SMEs across Melbourne to deliver powerful marketing strategies and better online results.

As time went on, Aaron and Tristan found there was a consistent problem which kept dragging down the success of their client’s SEO campaigns and that was the ability to deliver and scale the off-page component of their SEO strategies, also known as link building.

2016- Scaled Outreach Internally

After a few years of dealing with link building struggles, some key pain points that kept arising were missed deadlines and the inability to review the quality of publishers before content was posted and the link went live. This meant receiving mediocre, unrelated or even duplicate backlinks. Link building, as everyone knows, is unpredictable, especially when working with providers who use brokers, build their own PBN’s and use dodgy methods of gaining links.

Because of these pain points, the brothers decided to take matters into their own hands by building and training their very own outreach team to manage all their link-building campaigns. After experimenting on their own client’s outreach, and speaking with other agency owners who were also having similar issues, they thought it would be a good idea to sell these services direct to other agencies and affiliates as a quality & transparent link building service.

Initially the boys thought they had stumbled onto something great and leveraged their own networks, along with the audience on Black Hat World to sell over $50,000 worth of links in the first month. They quickly realised they couldn’t scale as well as they thought and took almost 3 months to deliver all of the links purchased. The solution, build better technology to manage the and scale the process.

2017- Launch of the NO-BS Platform to the Public

In 2017, the NO-BS Marketplace was released to the public and the uptake was spectacular. In the first year of launch, NO-BS did over $500,000 in sales and continued to grow more than 10% month-on-month. Because of this sudden and unexpected popularity, delivery and turn around times continued to be a problem. Because of this obstacle, Aaron and Tristan started to scale the internal team of writers and outreach specialists to help create better turnaround times and delivery rates.

2019- Platform Rebuild

After 2 years of orders and expanding the team, the NO-BS Platform underwent a full rebuild, which took over 6 months and more than $100,000. The result was a user-friendly, efficient project management platform which delivered a better experience and provided more flexibility for both client and staff operations.

In 2019 a new office in Geelong, Victoria, Australia opened. Not long after, NO-BS Marketplace started offering Account Managed services for time-poor clients. This service has seen steady growth over the years, making it a popular product amongst SEO and marketing agencies.

2020- Covid and 100% growth

In 2020, the past year’s popularity and growth really took off with the business doubling in size. Because of this growth, Aaron and Tristan opened a second office in the heart of Melbourne and tripled the size of the Australian team to help manage the day to day operations of the business as it continued to scale. During the next year, more development and expansion was carried out on the NO-BS Platform ready for new product releases the following year.

2021- Content and SEO Services Released

In 2021 the team launched their highly anticipated SEO and Content services to the public. These services were released to help give more affordable and scalable options when it comes to SEO and content.

2022 and beyond

NO-BS is only just starting its journey in the SEO industry and across the coming years you can expect to see more from us in the future.

This is only the beginning for us.

To be continued…

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NO-BS Marketplace is an intuitive link acquisition platform that facilitates safe and transparent SEO growth.

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“We use NO-BS exclusively for link building on all of our internal portfolio of websites.”

Ryan Stewart