2016- Scaled Outreach Internally
After a few years of dealing with link building struggles, some key pain points that kept arising were missed deadlines and the inability to review the quality of publishers before content was posted and the link went live. This meant receiving mediocre, unrelated or even duplicate backlinks. Link building, as everyone knows, is unpredictable, especially when working with providers who use brokers, build their own PBN’s and use dodgy methods of gaining links.
Because of these pain points, the brothers decided to take matters into their own hands by building and training their very own outreach team to manage all their link-building campaigns. After experimenting on their own client’s outreach, and speaking with other agency owners who were also having similar issues, they thought it would be a good idea to sell these services direct to other agencies and affiliates as a quality & transparent link building service.
Initially the boys thought they had stumbled onto something great and leveraged their own networks, along with the audience on Black Hat World to sell over $50,000 worth of links in the first month. They quickly realised they couldn’t scale as well as they thought and took almost 3 months to deliver all of the links purchased. The solution, build better technology to manage the and scale the process.
