What Is Themed
It’s pretty easy, and every time I tell someone about it, they get it because, well, it makes sense.
Before I go into the idea, I will give you some backstory into how we came across this idea about 3-4 years ago. This was around the time of hummingbird and a little later on RankBrain. The idea is really about looking at more than just the link itself but the location the link comes from and what is going on around that link.
Think about how semantic search works in SERP; it’s looking at matching SERP results to the language of queries beyond the first keywords the end user enters. Now if Google is doing this with SERP why wouldn’t they be doing this with all factors that go into ranking a website like for example links.
Pretty much here is what we do. We still niche down for our links but we are moving away from just getting links from a themed website, but we are working more on the page itself the link is coming from.
The goal of themed link building is we make sure our keyword is the core of the blog itself, not the link or anchor, the whole blog.
How to do themed
For example, I want to rank for “link building”. I find a website in the digital marketing industry and write a kickass blog about how to do “link building in 2018”. My keyword for this placement is “Link Building.”
These are the steps I would do to make sure I am doing themed link building:
The first step is to make sure my keyword is in the URL of the blog itself. See below example of a SEMrush blog post. See how it got the keyword “link Building” in the end URL.
The second step is the title of the blog itself. Like below see how it has “link building” in the title.
The third step is to make sure H1 has your keyword in it. This normally has it anyway as if it’s the title of the placement but be smart about this. Make sure you don’t forget about H2’s and H3’s, this is not always easy to get a third party website to action for you but still try.
The fourth step I won’t lie. It’s not an easy step and a lot of people don’t talk about it. Make sure that the content around your link is super relevant. For example, make sure at less the 100-200 words around the link is super theme relevant. I would also aim for an inner target page which adds value to the reader.
Now the example screenshots I have used here are just an example of someone I don’t know. Just trying to help you understand the goal here. For me, I follow the above because it makes sense and above all it works. We do this across 1000s of websites every month, and we always see rankings go up.
I know, yet another idea to try for SEO. The upside to themed link building is that it’s easy to apply to your own link building strategy you’re doing right now. Just with a few small changes, you can give yourself so much more power.
For us here at NO BS, we’ve built this into everything we do with our clients. Including allowing our clients to approve which site they want the link from and furthermore match that to a theme/keyword for each guest post we do for them. This allows the end user to have full control of their own themed link building.
Our Mission: Transforming SEO With Transparency And Trust
Link Building And SEO
We’re not just another blog writing service; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help
When You Need It
SEO is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your content marketing strategy.
We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.
Subscribe to Our Blog
Stay up to date with the latest marketing, sales, service tips and news.