One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Google Authorship
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August and September 2014 -
4 min read
Google removed authorship entirely from search results and lessened the number of images shown in SERPs. However, Author Rank continues to influence how a page ranks on Google search results.
Panda 4.1
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August and September 2014
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4 min read
Panda 4.1 got an update in September 2014 that targeted affiliate marketing, keyword stuffing, and security warnings. This was a significant update that affected any affiliate site and other websites with thin information or content in about three to five percent of queries.
Pigeon
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July and December 2014
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4 min read
The search engine rolled out a significant local search update called Pigeon on July 2014. Google enhanced its algorithm for local searches such as queries related to events or businesses near users. This local search update aimed to deliver more relevant local search results. Its expansion came in December when it was implemented in the UK, Canada, and Australia.
Panda 4.0
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May and June 2014
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4 min read
Panda got another update with version 4.0 in May 2014 where it devalued sites with thin information or content like an affiliate site that affected approximately 7.5 percent of all queries. It rewarded websites that focused on a central theme and demoted those that provided information on a vast array of topics.
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