Mobile SEO vs. Desktop SEO

Mobile SEO plays by a different set of rules compared to desktop or general SEO. Aside from the type of device used, here’s a quick rundown of how they differ.

  • Search location

  • Screen resolution

  • Content composition

  • Hardware used

  • Voice search

  • Initial search result visibility

  • Search layout

  • Mobile SEO

  • Search is localised, whether on or off-location
  • Limited to the mobile device’s screen
  • Optimised for getting information quickly
  • Touchscreen
  • More likely because typing on the screen is difficult
  • Few
  • Linear

  • Desktop SEO

  • Search is general
  • Can be expanded beyond the monitor’s default setting
  • Can afford to be heavy on text and visuals
  • Keyboard, mouse, and monitor
  • Not as likely
  • Several
  • Multi-directional

However, the most important difference is the search results themselves. The keyword’s context and the device used to search for it can alter the results between mobile and desktop. Sometimes, other factors, such as loading speed and mobile friendliness, come into play.

Why Work With Us?

As a company deeply rooted in SEO, NO-BS Marketplace is well-versed in the art of optimising sites for mobile SEO. As search engines now favour mobile-ready sites, yours will need experts to take your brand’s competitiveness to the next level.

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Proper Planning

Proper Planning

If you fail to plan, you plan to fail. After gathering information about your business and its target market, we’ll use that to plan every step of your mobile SEO campaign. We won’t leave any stone unturned and only execute the plan with your approval.



We can scale our mobile SEO services with you as your business grows when you add more pages to your website. We can help startup businesses or large enterprises optimise their mobile SEO for better results and returns.

How It Works

We start the process by conducting a thorough mobile SEO audit of your site. An audit is always necessary at this stage to determine issues that can hamper your efforts in ranking in mobile-first search. Some of the aspects the audit attempts to find out include:

  • Overall loading speed

  • Ease of crawling and indexing

  • Mobile usability

  • Mobile content optimisation

  • Metadata optimisation

Once the audit is complete, we can help develop strategies to address these issues and optimise your site for mobile. By the end of this process, your site should load much faster on mobile devices, deliver content seamlessly, and—eventually—attract greater traffic to your brand.

Don’t get left behind by the growing demand for mobile search. Schedule a consultation with our team to get started.

White Label Mobile SEO

At NO-BS Marketplace, we understand mobile devices have revolutionised the way people access information, shop, and engage with brands. Search engines recognise this shift and prioritise mobile-friendly websites in their rankings. Here’s why White Label Mobile SEO is crucial for your clients’ success:

Improved Visibility

Improved Visibility

Mobile-friendly websites are more likely to rank higher in mobile search results, increasing visibility and attracting more potential customers.

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Competitive Edge

Competitive Edge

Your client’s stay ahead of competitors by catering to the growing mobile audience and providing a superior mobile experience.

Boosted Conversions

Boosted Conversions

Mobile optimisation can lead to higher conversion rates, as users are more likely to take action when their mobile experience is smooth and intuitive.

White Label Mobile
SEO Services

Our White Label Mobile SEO services encompass a range of strategies and techniques designed to elevate your clients’ mobile web presence. Here’s an overview of what we offer:

Mobile-Friendly Audits

Mobile-Friendly Audits

We conduct comprehensive audits to assess the mobile-friendliness of your clients’ websites, identifying areas that require improvement.

Responsive Design

Responsive Design

We check that websites adapt seamlessly to various screen sizes and devices, delivering an optimal user experience.

Mobile Page Speed Optimisation

Mobile Page Speed Optimisation

Improve loading times to reduce bounce rates and keep users engaged.

Mobile SEO-Focused Content

Mobile SEO-Focused Content

Create and optimise content specifically tailored for mobile users, incorporating mobile search intent and user behaviour.

Mobile Keyword Research

Mobile Keyword Research

Identify mobile-specific keywords to target and capture the mobile audience effectively.

White Label SEO For Your Brand

Our White Label Mobile SEO services are designed to be seamlessly integrated into your agency’s offerings. You can present the results and ongoing optimisation efforts to your clients under your own branding, strengthening your position as a mobile SEO expert.

Our Mission


Committed, Transparent, Ethical Link Building And SEO

We’re not just another link building service; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.


Professional SEO Help When You Need It

SEO is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.


Industry-Leading Customer Support

Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.


Guaranteed Results

We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.


Empowering You With Free SEO Tools

We believe in empowering our clients, which is why we offer free tools to optimize your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.


Pioneering The Future Of SEO

Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.

Frequently Asked Questions

Why should I care about mobile SEO?

Search engines, specifically Google, are now favouring websites that are optimised for mobile. It doesn’t matter if your site has a mobile version; if it isn’t optimised, it’s less likely to rank high in search results.

The number of users searching with mobile devices has risen over the past few decades. In some countries, mobile search has overtaken desktop search as the primary means of using search engines.

Not necessarily. A mobile website may only be tailored for viewing on mobile devices, whereas a responsive website adjusts to the viewing device—mobile or desktop. Both approaches to web design have their pros and cons, and a mobile SEO audit can determine which option is better for your site.

Whether or not laptops are considered mobile devices is a subject of debate. However, in this context, sites viewed on laptops generally benefit more from desktop SEO, as user interaction still occurs with the keyboard and mouse (or touchpad) instead of the screen.

Page speed is a critical factor in mobile SEO. Search engines prioritise websites that load quickly on mobile devices to provide a better user experience. Optimising your site’s loading time is a part of an effective SEO strategy that can lead to improved search engine rankings and increased organic traffic.

Keyword research is pivotal in mobile SEO as it helps in understanding the search intent of mobile users. By focusing on long-tail keywords and related keywords that are frequently used in mobile search queries, you can create content that resonates with your mobile audience and ranks well in search engine results pages.

By optimising various elements such as meta tags, title tags, and site content, you can help make your web pages mobile friendly. We can run a full SEO audit on your site to find the main issues.

Core web vitals are a set of metrics that Google uses to measure the user experience on your website. They are crucial for mobile SEO as they influence your site’s rankings on mobile search results. Focusing on improving core web vitals can help in enhancing the user experience and boosting your site’s visibility in mobile search results.

Link building is a vital component of mobile SEO strategies. Building high-quality internal links and acquiring backlinks from other reputable sites can enhance your site’s authority and improve its rankings in mobile search results. It’s essential to create a link building strategy that focuses on acquiring links from mobile-friendly websites to maximise the benefits.

Yes, Google Analytics is a valuable tool that allows you to monitor your mobile SEO performance. It provides insights into your mobile website traffic, user behaviour, and other vital metrics that can help you refine your mobile SEO strategy and achieve better results.

We’re Here To Help

We’re a reputable SEO agency based in Melbourne that employs experts from all over the world. We take pride in our ethical and transparent (or no-bull) approach to SEO to bring quality results to our clients and help them fulfil their goals.

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