Five preventative measures to protect your brand from memetic media One thing that makes communication via social media so unique in 2020 is the usage of memes, gifs, and emojis. According to YPulses’s social media behavior study, 75% of 13–36-year-olds exchange memes as a form of banter. This phenomenon of non-verbal communication has become a staple… Continue reading 5 Tips to Protect Your Brand from a Memetic Crisis

The online discussion board is the latest platform to shut down for good in 2020 On December 15th 2020, Yahoo Group users will have to say goodbye to the online discussion platform for good. Verizon, which bought Yahoo in 2017, announced that the online platform would shut down using a two-phase procedure. The first phase… Continue reading Yahoo Groups to Shut Down Permanently at the End of 2020

Facebook removed Trump ad with misleading information On Oct. 27th, Facebook removed an ad endorsed by the Trump campaign that violated one of the website’s political ad policies. According to Facebook, the ad had a message that told people to ‘Vote Today.’ Facebook told USA TODAY, ‘As we made clear in our public communications and… Continue reading Misleading Trump Ad Removed Due to New Facebook Restrictions

Link building is the SEO process of acquiring hyperlinks back to your own site, and when done right, it can provide great long-term returns. However, some link building methods, while quick and easy, can jeopardize your entire website’s rankings. The most critical rule to adhere to when building links is ensuring your backlinks abide by Google… Continue reading White Hat Link Building Services Vs Black Hat: Know The Difference

Online tools and plugins every webmaster should have in their arsenal Looking for the best SEO tools to use right now? You’re in luck! Many people try to improve their website SEO and think it’s impossible without spending a fortune. The good news is you can do most of the work on your own easily,… Continue reading Best SEO Tools & Software

4 Mistakes That Hurt Your SEO Score Trying to find what’s hurting your SEO score? Don’t feel bad! Many like yourself are scratching their heads, wondering what‘s negatively affecting their website’s search engine rankings. The good news is that we have some ideas that will help you find the source of your problems! In this… Continue reading 4 Mistakes That Hurt Your SEO Score

Futuristic trends you won’t want to believe In years past, marketing was as simple as posting an ad on a billboard or giving a sales pitch to a local business. These days, the industry has expanded into new realms, and the home front is digital. Digital marketing has come a long way, and it’s set to… Continue reading An Insider’s Opinion on the Future of Digital Marketing

How the customer-centered approach benefits everyone involved Techniques like the StoryBrand framework have helped businesses understand the importance of putting customers first in recent years. The framework says brands should look at their customers as a hero on a journey, making them the center of attention at all times. Many companies have taken this philosophy… Continue reading Why Every Business Needs A Customer Champion Program

A quick rundown of the update to Google Analytics Google Analytics is a powerful tool that allows webmasters to track and record statistics related their website traffic, sales, and more. Since 2005, it’s given insight to marketers and web owners, helping them track KPIs and reach goals. Google recently updated the service to its new… Continue reading Breaking Down Google Analytics 4’s New Features