There are a number of things you can do you attract greater traffic to your website, from setting up paid ad campaigns to optimizing it to ensure it ranks well on search engine results pages. But what should you do to appeal to customers? Sure, earning a spot on the first page of Google is… Continue reading Search Engine Marketing: Understanding How Customers Search

Newsjacking has become a popular trend in the online world. While ‘jacking’ has negative connotations, the term isn’t a black-hat practice. If you’re new to this concept and want to learn more about it, this article will give you a run down of the pros and cons of newsjacking and what you need to know… Continue reading The Pros and Cons Of Newsjacking: What You Need To Know

As technology advances, so too does online innovation. For many digital businesses, staying ahead of competitors is all about keeping up with the trends and utilising the never-ending stream of marketing tools designed to improve workflow. So, which SEO tools are best for digital marketing? And what features should you prioritise when searching for the… Continue reading 7 Best SEO Tools For Digital Marketing

The business landscape has changed dramatically over the years, and it’s impossible to take business and technology apart. If your company is not utilizing the advancements in technological innovation yet, chances are, you are already lagging behind the competition. Additionally, if you don’t have a social media presence, you could be forced to play catch-up… Continue reading How To Utilize Social Media As Your Next Biggest Marketing Tool

Affiliate marketing pertains to a performance-based marketing type where a business rewards partners for every customer brought by the latter’s promotional efforts. This marketing is primarily conducted online; you only have to find a product to endorse and earn commissions when people use your link to buy it. While this setup is legit, there are… Continue reading Is Affiliate Marketing Legit: 5 Common Scams to Watch Out For

There is no one perfect marketing method but there are thousands of effective tools and strategies. Online marketing, for instance, has raised the bar and has opened opportunities for originality, creativity, and interactivity. However, since it’s a fairly new medium, it’s prone to experimentation as well as mistakes. Although there are problems that cannot be… Continue reading How to Fix 8 Common Online Marketing Mistakes

Links are very much the essence of the whole World Wide Web, which is why it’s called web. The Internet is basically a connection of links that leads to various content. As a business owner or blogger, you’d want the search engine algorithms to pick up on your website link; and that’s why search engine… Continue reading Benefits of Link Building You Probably Don’t Know

If you are an aspiring blogger, guest posting is an excellent opportunity for you to be discovered because it helps your blog gain publicity and acquires backlinks. To gain backlinks, you should produce high-quality contents so that the website owners approve them. Most bloggers don’t know that some factors can be inefficient in their guest… Continue reading The Ultimate Guide to Guest Blogging

Startups need digital marketing to get their business going. Digital marketing helps in making your business grow as it brings products closer to its target audience. When you gain more audience, there’s more traffic received on your websites. When you have traffic, you increase the potential customers who buy your products. Therefore, digital marketing is… Continue reading 5 Signs Your Startup Needs To Hire A Digital Marketing Agency