7 Best SEO Tools For Digital Marketing

As technology advances, so too does online innovation. For many digital businesses, staying ahead of competitors is all about keeping up with the trends and utilising the never-ending stream of marketing tools designed to improve workflow.

So, which SEO tools are best for digital marketing? And what features should you prioritise when searching for the best programs to implement in your business?

Here are some of the best SEO tools available, across a variety of niches.

1. WooRank

WooRank is a great tool that tracks SEO data and provides granular information to help you optimize your website and marketing. For beginners, there’s a WooRank Chrome extension and Firefox add-on available free, which gives users real-time on- and off-page SEO analyses. But for those seeking advanced insights, the paid WooRank suite offers an extensive keyword tool, site crawler, and competitor comparison. It comes in three pricing models, depending on the size of your team and the scope of your projects.

Moreover, WooRank paid users have access to comprehensive technical and content reports, as the tool can recognize security issues, downtime, and duplicate content, and give you tips on how to fix them to improve your search engine rankings.

2. Answer The Public

Content writing is one of the most important parts of digital marketing, yet is among the trickiest to nail. Answer The Public is a useful tool to help you find relevant topics that’ll rank well and attract organic traffic to your site. To use, simply type in keywords related to your niche, and it’ll generate a long list of popular questions people search for online. It’s a simple yet valuable way to ensure your on-site content addresses common questions and concerns.

3. SEMRush

SEMRush is a popular digital suite, well-reputed for its comprehensive tools and insights on SEO, PPC, content marketing, social, and competitor research. There are features to suit all key areas of digital, so whether your current focus is on content optimization or paid advertising, there’s likely a component to suit.

One key SEMRush tool is Keyword Gap, which efficiently assesses your keywords and compares them against those used by your competitors. Using this feature, you can quickly understand your competitor’s top keywords, learn where these words are featured, and gain further insights to get ahead.

SEMRush also gives tips on how to improve the performance of your website by showing your leading articles, what works best, and areas in which you should optimize your site.

4. Keywords Everywhere

If you want to save time while looking for the best keywords to use on your website, consider Keywords Everywhere. It’s a Chrome and Firefox extension that collects data like search volume and cost-per-click (CPC) from different SEO tools such as Google Trends, Search Console, and Google Analytics. The program essentially integrates search volume data onto your go-to keyword research tool in real time, from sites like Youtube, Amazon, Google Analytics and many more. You can download any keyword metric lists lists in Excel, PDF or CSV file formats.

They market themselves as ‘freemium’, offering both a basic free version and a paid model with more sophisticated insights.

5. Ubersuggest

This keyword finder tool from leading SEO influencer Neil Patel markets itself as a way to ‘reverse engineer’ the successful content, marketing and SEO strategies of your competitors, and implement them into your own site. Ubersuggest gives you an insight into the strategies that work for others in the market so you can adopt them, improve them, and gain an edge.

The data includes competition, search volume, CPC, and trends. It even provides content suggestions. If you want to know which words are worth targeting and their competitiveness, Ubersuggest is a great platform to try.

6. Screaming Frog’s SEO Spider

Struggling with the technical side of SEO? Analyzing problems on your website is easy with Screaming Frog’s SEO Spider. This tool, created by a UK-based search marketing company, works by crawling your site, extracting information, and identifying issues like broken links and meta data. Unlike some other tools, SEO Spider gathers insights in real-time, so you can remedy issues fast and effectively.

Other key features reported by SEO Spider include redirect loops, duplicate content, and other areas that you need to improve for link building. It also includes traffic data so you can decide what to prioritize. As with many other tools, there are both free and paid versions.

7. Moz Pro

Moz Pro is an all-inclusive SEO software suite, considered one of the best on the market. This comprehensive toolset offers numerous SEO solutions, from backlink analysis to rank tracking and on-page optimization. Thanks to the advanced integrations, Moz Pro is always up to date—even with regular Google algorithm updates.

It has the functionality to crawl and audit your websites, track rankings, perform keyword research, and produce detailed custom reports, among many other advanced features. Moreover, if you want to test whether the suite is right for you, you can test it out with their one-month free trial.


Using SEO tools to enhance your digital marketing efforts can be intimidating, due to the enormous breadth of products on the market. However, with some research and investment, there are many incredible tools that will help you take your search engine rankings and SEO performance to the next level.