The Ultimate Guide to Guest Blogging

If you are an aspiring blogger, guest posting is an excellent opportunity for you to be discovered because it helps your blog gain publicity and acquires backlinks. To gain backlinks, you should produce high-quality contents so that the website owners approve them. Most bloggers don’t know that some factors can be inefficient in their guest blogging.

Here are some of the common mistakes that you should avoid:

Creating Inappropriate Blog Posts

Before writing a blog, you should be aware of what the website owner is looking for on their website. For example, the NO BS Agency offers guest posting services according to the website owner’s niche. To avoid wasting your time and effort, as well as the site owner’s time, you should find sites that are relevant to your niche. To make your guest blog be accepted, here are some criteria that most websites are looking for:

  • Content must be focused on their industry or niche
  • Links on your blog must benefit their readers
  • Content must be detailed and meaty by having details and steps.
  • Don’t send recycled or duplicated content

Submitting a Supernumerary Content

Every blog has a word count requirement. For instance, long articles typically contain well-researched information and plenty of backup data. However, a typical blog post should be a 7-minute read which is roughly equivalent to 1,600 word count. Word count is essential only when coupled with high-quality content.

Your word count depends on the kind of niche you’re submitting. For instance, fashion and tech blogs contain 800-950 words while healthcare and marketing range from 2,000 to 3,000 word count. However, the success of a blog does not entirely depend on its word count but also depends on the substance, style, format, or purpose of the content. To make your blog post follow a word count limit without reducing its quality, check on the following tips:

  • Use active voice instead of passive voice because it uses fewer words than the latter.
  • Remove redundancies or unnecessary words that only lengthens your sentence but does not give meaningful content.
  • Use single words to describe multi-word phrases.

Not Editing Thoroughly

Blog owners want to maintain the quality of their blog or website so they are very strict with their own posts, as well as the guest posts. You can expect rejection if your content is filled with incorrect grammar usage, spelling problems, and the like. To avoid this circumstance, don’t forget to proofread your blog before submitting it by checking your punctuation marks, spelling, word usage and sentence structures that could possibly degrade the quality of your post.

Therefore, proofreading is vital when it comes to blogs. Here are simple ways to proofread your content:

  • Receiving comments from others helps us gain ideas. So ask someone to read it and request some opinion.
  • Use reading glasses if needed to see if there is a misspelled word, also, using a pen or your finger when reading helps you notice if there’s an error.
  • Use grammar-checking apps like Grammarly to help furnish your content.
  • Take a break after writing, then proofread your draft after resting some time.
  • Also, it is best to proofread in the early hours of the morning or after sleeping.

These mistakes decrease your chance of having a backlink. Moreover, readers may not finish your blog post if your content confuses them.

Not Considering Your Audience Capacity

Remember that not everyone has the same mind and tastes as yours. When making a blog, remember that you are not writing a diary. There will always be an audience, so make sure that they can relate and understand your topic or words. Moreover, don’t use jargon words because your readers might have a different profession.

Here are the following tips on making a blog that relates to more audience:

  • Build a connection with your audience through feedback on their comments.
  • Make your blog just like you are reading or sharing a story with your friends in person.
  • Make it personal by using the second person or you in your content.
  • Write like you are showing sympathy for your audience’s emotions or feelings.
  • To get your reader’s attention, add some metaphors.

Not Guest Posting Regularly

Guest posting has a lot to do with exposure. Traffic from a single post is not much, but traffic from multiple guest posts gets accumulated. The more you guest post on your target sites, the more chances of exposure you get. People will become familiar with your name when they repeatedly see it. Chances are, they will start reading your blog and may eventually subscribe to it.

Therefore, it is essential to set a schedule or plan in publishing your blogs.

Not Promoting Yourself

Another purpose of guest posting is to sell yourself and get readers to subscribe to your site or blogs. Having great content is one way to create traffic, but not linking it back to your site does no good. Your guest blog must have your bio, photo, social media links, and your site’s link. Therefore, it is essential to your guest bio wisely, especially if you are not given a word limit. To use your bio for lead generation, you can use these tips:

  • Define your target audience and how you can help them.
  • Link your guest post to a landing page with a lead magnet to get signups from readers.
  • Create a call to action (CTA) to guide readers on what to do next such as visiting your site, following you on social media, or downloading your free resource.
  • Guest blogging can differ from one site to another, so change your bio for a different goal.


Guest posting is an excellent exposure for you to build a brand for your name and get some or many backlinks and traffic to your site. Great content is ruined when not having the right strategy when guest posting. Therefore, it is crucial to avoid the above-mentioned common mistakes when writing your content as a guest post blogger.