A quick look at Google’s new search tools for journalists The lives of journalists will soon be much easier thanks to a new set of tools being rolled out by Google. The company’s search package for journalists, Google Journalist Studio, is giving reporters two new tools that will revolutionize the industry forever. Google Journalist Studio… Continue reading Google Journalist Studio Will Make Life Easier for Journalists

Are you looking for easy ways on how to improve website SEO and boost your traffic? You’ve come to the right place! Many like yourself have discovered the wonders of search engine optimization but aren’t sure where to start. Fortunately, there are simple tricks you can apply to instantly boost your site SEO. In this… Continue reading How To Improve Website SEO

Google makes the Live Busyness feature more efficient Back in 2016, Google launched a feature that shows how busy a place usually gets. When you click on a business on Maps, it will display a simple graph that shows you the best times to go there, and what times to avoid, based on historical data.… Continue reading Explaining The New Live Business Upgrade

A brief overview on Google’s new AI update and how it might affect your ranking and SEO strategy. BERT is ON Google’s BERT stands for Bidirectional Encoder Representations from Transformers. A mouthful, this is basically a method for natural language processing (NLP). In other words, it helps the algorithm better understand the link behind search… Continue reading An Insider Look Into Google’s New AI Search Update

This past spring, global podcast consumption increased 42% following COVID. What should you do about it? Most marketers would probably come up with a hundred different priorities to complete before starting a podcast.The medium has been steadily increasing in popularity over the last decade, but 2020 has seen a meteoric rise. Due to the recent… Continue reading Is It Time To Get Into Podcasting?

Marketing content pre-COVID was a different beast than it is today. Here’s how to adapt COVID has turned the marketing world upside down. Advertisers around the globe feel like they are walking on eggshells. They need to watch their tone, carefully pick the products they’re endorsing, and which images they’re displaying. Do you know how… Continue reading How The Pandemic Has Changed The Way Brands Communicate

Data alone is meaningless. Here are a couple of ways to turn it into actionable advice for your boss and your clients. Have you ever been in a data presentation conference room? It’s probably the most boring thing in the world, next to waiting at the DMV. There’s monotone Todd over there blabbering about numbers… Continue reading How To Make Your SEO Reports More Useful

Do you know what data to keep an eye on to rank your videos? Below we feature five key metrics that can make or break your channel. YouTube is no doubt the first platform that comes to mind when you think about videos. One billion hours of video content are watched on the site every… Continue reading Top Metrics YouTube Is Using In 2020 To Rank Your Videos

Helping Google see your brand as an attractive one is a great first step to ensuring sustainability. Read on to discover two major factors that will build your brand through SEO. More than five billion searches have been conducted on Google, today alone. If that’s not a good enough reason to optimize your site for… Continue reading How To Use SEO To Build A Solid Brand