Do you know what data to keep an eye on to rank your videos? Below we feature five key metrics that can make or break your channel. YouTube is no doubt the first platform that comes to mind when you think about videos. One billion hours of video content are watched on the site every… Continue reading Top Metrics YouTube Is Using In 2020 To Rank Your Videos

Helping Google see your brand as an attractive one is a great first step to ensuring sustainability. Read on to discover two major factors that will build your brand through SEO. More than five billion searches have been conducted on Google, today alone. If that’s not a good enough reason to optimize your site for… Continue reading How To Use SEO To Build A Solid Brand

The digital world is changing into an answer economy; users are expecting direct answers to complex questions and marketers need to understand this trend and prepare for it What’s an answer engine? Answer engines are essentially search engines specialized in answering user questions. Through highly sophisticated artificial intelligence (A.I.) and machine learning, they can create… Continue reading Google: From A Search Engine To An Answer Engine?

Following a massive investment, Google is partnering up with news publishers to create an ‘enhanced storytelling experience’ Over the recent years, there has been growing tension and legal battles over copyright laws between Google and news publishers. Recently, the tech giant has decided to comply and has committed one billion U.S. dollars over the next… Continue reading Google VS Publishers: Is The War Coming To An End?

  A few tips to keep the ban hammer from landing on your Google Web Stories In a recent article, we explained what Web Stories are and how you can take advantage of them to help your SEO ranking strategy. However, in order to properly utilize this relatively new feature and prevent google from penalizing… Continue reading Google Web Stories: Stop Google Banning Your Web Stories

Progress is being made to resolve the two major bugs effecting indexing As of late September, many publishers and site owners have been facing a big problem with their indexing. They discovered that all of a sudden, their homepages had dropped out of the Google Index for no identifiable reason. Imagine the panic…your entire organic… Continue reading Google’s Official Update On The Recent Indexing Bugs

Google is expanding another traffic source that marketers can use What are Web Stories? Formerly known as AMP stories, Web Stories are a highly interactive and visual format for content creation. Google has emphasized these as standalone features—something that supplements the main content your web page is promoting. This format combines video, image, audio, and… Continue reading Web Stories Are Soon To Be On Google Discover

This engaging medium is taking over social media advertising Consumption of video content has been slowly increasing over the years. If you look at Facebook or any other social media platform a decade ago, content was pretty much image-centric, with the occasional GIF. Similarly, ads were heavily focused on images, carousels, and nothing else. Advertisers… Continue reading Are Videos The Future Of Marketing?

Instagram’s answer to TikTok is quickly gaining momentum In early August, Instagram (IG) launched a new video feed feature on their platform called Reels. This is a clear answer to TikTok, their Chinese competitor that has exploded in popularity across the last 12 months. In short, IG users have the option to create up to… Continue reading Instagram Reels: Why You Should Start Using Them Now