A brief overview on Google’s new AI update and how it might affect your ranking and SEO strategy. BERT is ON Google’s BERT stands for Bidirectional Encoder Representations from Transformers. A mouthful, this is basically a method for natural language processing (NLP). In other words, it helps the algorithm better understand the link behind search… Continue reading An Insider Look Into Google’s New AI Search Update

This past spring, global podcast consumption increased 42% following COVID. What should you do about it? Most marketers would probably come up with a hundred different priorities to complete before starting a podcast.The medium has been steadily increasing in popularity over the last decade, but 2020 has seen a meteoric rise. Due to the recent… Continue reading Is It Time To Get Into Podcasting?

Marketing content pre-COVID was a different beast than it is today. Here’s how to adapt COVID has turned the marketing world upside down. Advertisers around the globe feel like they are walking on eggshells. They need to watch their tone, carefully pick the products they’re endorsing, and which images they’re displaying. Do you know how… Continue reading How The Pandemic Has Changed The Way Brands Communicate

Data alone is meaningless. Here are a couple of ways to turn it into actionable advice for your boss and your clients. Have you ever been in a data presentation conference room? It’s probably the most boring thing in the world, next to waiting at the DMV. There’s monotone Todd over there blabbering about numbers… Continue reading How To Make Your SEO Reports More Useful

Do you know what data to keep an eye on to rank your videos? Below we feature five key metrics that can make or break your channel. YouTube is no doubt the first platform that comes to mind when you think about videos. One billion hours of video content are watched on the site every… Continue reading Top Metrics YouTube Is Using In 2020 To Rank Your Videos

Helping Google see your brand as an attractive one is a great first step to ensuring sustainability. Read on to discover two major factors that will build your brand through SEO. More than five billion searches have been conducted on Google, today alone. If that’s not a good enough reason to optimize your site for… Continue reading How To Use SEO To Build A Solid Brand

The digital world is changing into an answer economy; users are expecting direct answers to complex questions and marketers need to understand this trend and prepare for it What’s an answer engine? Answer engines are essentially search engines specialized in answering user questions. Through highly sophisticated artificial intelligence (A.I.) and machine learning, they can create… Continue reading Google: From A Search Engine To An Answer Engine?

Following a massive investment, Google is partnering up with news publishers to create an ‘enhanced storytelling experience’ Over the recent years, there has been growing tension and legal battles over copyright laws between Google and news publishers. Recently, the tech giant has decided to comply and has committed one billion U.S. dollars over the next… Continue reading Google VS Publishers: Is The War Coming To An End?

  A few tips to keep the ban hammer from landing on your Google Web Stories In a recent article, we explained what Web Stories are and how you can take advantage of them to help your SEO ranking strategy. However, in order to properly utilize this relatively new feature and prevent google from penalizing… Continue reading Google Web Stories: Stop Google Banning Your Web Stories