How To Improve Website SEO
- November 10 , 2020
- 4 min read
Are you looking for easy ways on how to improve website SEO and boost your traffic? You’ve come to the right place! Many like yourself have discovered the wonders of search engine optimization but aren’t sure where to start. Fortunately, there are simple tricks you can apply to instantly boost your site SEO.
In this article, we’re going to look at five easy tricks for better website SEO. By the end, you’ll have a few new strategies for optimizing your site in no time. Ready to start building traffic like a pro? Let’s take a look.
Before We Begin: What is SEO?
SEO stands for search engine optimization. Your site should be set up so that search engines accurately store your website online and display it when people search for it. Using the tricks we discuss in this article, you’ll be able to rank higher in search engines and attract more customers.
Easiest Methods for Building SEO
1. Use relevant keywords
Keyword research is the backbone of SEO. You can use online tools such as SEMrush, Ubersuggest, or Google Keyword Planner to find which keywords people are searching for the most. These tools also show you which keywords other website owners are using to rank high in search engines. Find keywords for your niche that have decent amounts of monthly searches and a low competition level. Use these keywords on your pages and in your blog posts for better website SEO. Just be careful not to overuse them as this can actually hurt your search engine rankings.
2. Add custom meta descriptions
Each of your website pages and posts has a meta description that shows a summary of its contents in search engines. By default, your website will not have a custom description, and search engines will display whatever they find first on your page. You can add custom descriptions to each page or post which include keywords you target on your website. Ensuring keywords are included in meta descriptions is another powerful way to boost SEO.
3. Focus on your audience
All the work you put into building your website SEO won’t matter if you aren’t answering the needs of your audience. Search engines reward helpful content with higher rankings, so if you’re producing content that isn’t necessary or that people aren’t looking for, it won’t rank very high. The keyword research tools mentioned can help you find specific questions people are asking online. You can use this to find the needs of your audience and write content that speaks directly to them.
4. Add alt tags to pictures
Pictures you upload to your website will have an ‘alternative text’ option you can fill in to improve SEO. Adding alt tags to images gives extra information to help search engines and web surfers know exactly what they’re looking at when they find them. For example, imagine you have a picture of a bird sitting in a tree. You could name the image ‘Red Robin’ and have an alt that says ‘bird sitting in tree.’ While minor, steps like these are still beneficial and professional.
5. Link internally and externally
Your website should be like a web that is constantly pointing viewers in the right direction. Relevant posts and pages on your website should link to each other (internal linking). Sometimes you should like the external sources (external linking), all to the benefit of your own website SEO. Your audience will be able to find the content they’re looking for easily, and search engines will be able to index new content on your website quickly.
Improving your website SEO is sometimes a tedious process, but it will benefit you in the long run. The good news is these easy tricks won’t take you long to implement. You can boost your search engine rankings and start building more traffic with just a few minutes of work!
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