One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Chrome Security Warnings (Forms)
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October 2017 -
4 min read
Google pushed through with its emphasis on website security by warning users who were sharing information on sites with unencrypted forms. It’s not one of the algorithm updates, but it did prove the team’s sincerity in ensuring users’ data safety when they have to share anything on a site and may have had an overall impact on a website’s credibility.
Read Chrome Security Warnings (Forms): A Proactive Stance On Web Safety
Intrusive Interstitial Penalty
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January and March 2017
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4 min read
Google launched a penalty to discipline aggressive interstitial web pages and pop-ups that may harm the mobile user experience. Google warned every webmaster five months in advance before the update was rolled out so they had time to make the necessary modifications to their site.
Read Intrusive Interstitial Penalty: Making Relevant Content More Accessible
The Fred Update
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January and March 2017
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4 min read
The Fred update came in March 2017 and affected the rankings of several websites, but the Google algorithm update wasn’t officially confirmed. It is believed that Google improved how it detected link quality, affecting website rankings.
Google AdWords Update
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February, September, and October 2016
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4 min read
Google AdWords got a noticeable improvement with the removal of right-column ads and launching top blocks that display four ads. The change affected organic search click-through rates or CTRs since unpaid search results are no longer prioritized.
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