Creating high-quality content is essential if you want to stand out among others in Search Engine Page Results (SERPs). The best way to provide unique value and improve your ranking in SERPs is through creating useful, engaging, and optimized content.    In recent years, Google has made several updates to how it compiles, organizes, and displays… Continue reading Understand Google’s Algorithms to Create High-Quality Content

You have more power than you think when it comes to controlling how web crawlers scan and index your site. And that power lies in the robots.txt file. In this post I will show you what a robots.txt file is, why it’s important, and how you can easily create one on your own or using… Continue reading The Ultimate Robots.txt Guide for Beginners: Best Practices &
Examples

No this is not about a dress-up party, but the ideas behind this are very much like a theme for a party. If you think about when you plan a party, the goal is to make sure everything matches, and it makes sense. Well, how we build links are 100% like that, everything we do… Continue reading Themed Link Building: Your Guide To Smarter Outbound Content Marketing

Following a recent article on Web Stories, we would like to introduce its official WordPress plugin WordPress’ Web Stories plugin will help you navigate, create, edit, and publish stories without breaking a sweat First of all, here’s quick recap on Google Web Stories in case you missed our recent article: Web Stories are essentially bite-sized, highly engaging pieces of visual content.  They’re extremely customizable with pictures,… Continue reading This WordPress Plugin Offers The Easiest Way To Create Web Stories

Promoting a business brand is one of the tasks that a businessperson should consider with utmost priority. There’s many ways to do this, and the most popular approach nowadays is to reach consumers through social media. You as an entrepreneur should be keen enough to trust your business to a reputable social media marketing agency like webmarketing.  … Continue reading The Best Online Social Media Marketing Agencies: Questions To Ask Before Hiring One

It’s no secret that everyone claims to be doing blogger outreach now – it’s difficult to think of a company or organization that doesn’t. After all, when used correctly, outreach can offer several great advantages to a company. However, most blogs I read about blogger outreach claim there’s a “perfect” way to do it. Let’s… Continue reading Blogger Outreach Best Practices

The ultimate goal of SEO is to show users the best possible answers Over the years, the core meaning of SEO has been corrupted by black-hat marketers and manipulative – or downright illegal – techniques. Agencies and businesses around the world have invested thousands with these dodgy operators, including those offering Guest Posting services inappropriately,… Continue reading Tiered Link Building

We call it link funnels, a safe, content driven strategy which you can execute yourself. When you start looking online for “how to create a link building strategy” you’ll find pages and pages of people telling you how to build links, but no-one ever, anywhere will explain to you how to create and document an… Continue reading Link Building Strategy: The Beginner’s Guide

Despite sounding very much like either a buzzword or frivolous jargon, ‘digital PR’ is, in fact, a rising force in the PR world. The strategic management of mutually beneficial information between the public and commercial, governmental or personal entities (aka our textbook definition of ‘public relations’) has turned over a new leaf: it’s gone digital.… Continue reading Digital PR: The Beginner’s Guide