We call it link funnels, a safe, content driven strategy which you can execute yourself. When you start looking online for “how to create a link building strategy” you’ll find pages and pages of people telling you how to build links, but no-one ever, anywhere will explain to you how to create and document an… Continue reading Link Building Strategy: The Beginner’s Guide

Despite sounding very much like either a buzzword or frivolous jargon, ‘digital PR’ is, in fact, a rising force in the PR world. The strategic management of mutually beneficial information between the public and commercial, governmental or personal entities (aka our textbook definition of ‘public relations’) has turned over a new leaf: it’s gone digital.… Continue reading Digital PR: The Beginner’s Guide

Website authority is an important factor in search engine ranking. But how can you spot an authoritative site? In pursuit of greater website visibility, higher search rankings, and a top-tier reputation, you’ve likely come across countless pieces of conflicting advice. Try this, stay away from that. It’s easy to get lost in the SEO weeds.… Continue reading Authoritative Source: What Is and How Can You Find It?

Web hosting is an often overlooked consideration when creating a website. But does it impact SEO? For digital newbies, building a website is hard. From design to content, there are so many moving parts it can be tricky to determine which to prioritise in order to attract visitors. Use a nineties-style template with over-the-top graphics,… Continue reading How Important Is Website Hosting for Your SEO Rankings

The search engine giant has finally launched its much-anticipated algorithm update. But how will SEO be affected? Google’s long-awaited page experience algorithm update finally began to roll out on 16th June 2021, after its original launch date was postponed. Information about the planned update has been publicly available since 2020, giving marketers months to prepare;… Continue reading Google’s Page Experience Update: How Will It Impact SEO?

UPDATE: Is Facebook bringing news back to the platform? After discussions between Mark Zuckerberg and Josh Frydenberg, the two have come to agreements that may see news reinstated on Facebook – supposedly within days. Facebook’s negotiations with a number of media groups ‘are pretty advanced,’ according to Frydenberg. Watch this space.(1) On Thursday 18th Feb… Continue reading How Does Facebook’s New Ban Affect SEO?

When it launched, PayPal was one of the only ways to safely pay for online purchases. Now, there are more options than ever before Money has taken many forms over the years. Initially, currency consisted of rare objects found in nature. This could be shells, stones, beads, copper, gold or even animals. From these forms,… Continue reading Why More People Are Moving Away from PayPal

PayPal is one of the world’s most popular digital payment methods, but there are many alternatives on the market When PayPal first launched in 1999 as Confinity, it was lauded as a digital game-changer. The World Wide Web was less than 10 years old at that point and the dot com bubble was in full… Continue reading Great Payment Options Outside Of PayPal

It’s easy to focus all of your energy towards the on-page aspects of search engine optimisation (SEO). These key elements are heavily documented and historically, the most transparent parts of the optimisation process. On the contrary, link building has, for the better part of SEO’s entire lifespan, been shrouded in secrecy. ‘It’s our IP,’ agencies say.… Continue reading Why Link Building Shouldn’t Be Ignored