Design your on-page
content strategy

First things first, your website needs the foundations so you can execute a link building strategy which adds value to users and reduces the risk of getting a penalty. As a business, you want your sales pages to rank well and drive high intent, bottom of funnel leads to your business. This means you’ll likely have sales pages (or service pages) which are built to convert visitors into leads. These are great for your Google Ads campaign or your Facebook campaign, but terrible for SEO which means you often end up sacrificing your conversion rate to insert more SEO focused content.

Search engines (Google) are less likely to rank the sales/service pages on your website because they generally don’t answer questions of your users. Plus Google is a private enterprise and would also prefer you pay for ads and contribute to the 162 billion dollars it collects each year.

What they do want to do, is take visitors to content which answers their questions, adds value and educates which is why you’ll find so much information online about the importance of creating regular blog content for your site.

HubSpot Director of Acquisition Matthew Barby introduced the world to the pillar and cluster model, which is a terrific way to organise your blog infrastructure and set a good URL hierarchy which gives you a terrific base for building link campaigns.

Basically, you want to identify your main product or service pages. These are your pillars (“Digital Marketing”) then you create articles related to that (“How to Become a Digital Marketer”) which will target longer tail keywords and create topical authority for your site.

Topic clusters

Our Mission: Transforming SEO With Transparency And Trust


Transparent, Ethical
Link Building And SEO

We’re not just another blog writing service; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.


Professional SEO Help
When You Need It

SEO is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.


Customer Support

Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your content marketing strategy.


Guaranteed Results

We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.