Blog

Promoting a business brand is one of the tasks that a businessperson should consider with utmost priority. There’s many ways to do this, and the most popular approach nowadays is to reach consumers through social media. You as an entrepreneur should be keen enough to trust your business to a reputable social media marketing agency like webmarketing.  

Searching online for your ideal agency should be given plenty of time and planning. Not only that, your perfect candidate must meet and even exceed your needs and expectations. In this way, your business will have a significant edge over competing brands. The biggest question is “How?”.  

Here you can find the essential questions to ask before hiring a social media marketing agency. 

1. What separates you from the other web marketing agencies?

One search in your search engine will give you millions of results. These agencies claim to be the finest in the industry, and they have their reasons to back it up. What you need to look for is an agency that will help you grow. As mentioned earlier, you must look for an agency that can surely delivery to your needs. The ideal agency should: 

• Have the credibility that reflects in its track record.  
• Prioritize the success of your business. 
• Have detailed processes from research to development to application. 
• Have an overall quality that matches your brand. 

Knowing these answers will help you determine which agency will give you the best results any given day. 

2. Which network is best for my brand?

Your candidate must know the right platform to utilize based on your brand’s objective and targeted consumers. You can advertise on all social media networks, but not all of them will give you outstanding outcomes. Put it this way; your brand will reach your targeted audience differently on Facebook compared on Instagram. The reason is simple; social media users have different preferences across all platforms. A good agency should know where to place your brand and knows how to maintain it.  

Another key element, in line with your network platform is that your future agency should be an expert in incorporating pictures to your ads. Social media is now more into visuals, so you must select a potential agency who knows how to do it right. Look for an agency with extensive knowledge on the following networks: 

• Facebook 
• Twitter 
• Instagram 
• Pinterest 
• Vine 
• Snapchat 

3. What process do you have for content research and creation?

This question is one of the most important questions that should be on your list. A consistent flow of high-quality ideas is a must in your marketing strategy. You should ask a potential agency on their process of web content development. A reputable agency won’t hesitate to describe to you how they work on their research and development programs. It means that the agency knows how to reach targeted consumers effectively and efficiently.  

Never associate your brand to an agency which depends too much on hunches and humor. Not all funny texts and images are suitable for every brand. 

4. How will you monitor and report the social media progress of my brand?

Now, this is very critical because monitoring and reporting can help determine the success rate of your endeavor. Your agency should have a reliable process of communicating the good and bad news. This process should have a regular schedule and in an organized fashion. Reporting positive and negative updates in an untimely manner could spell disaster, so before hiring an agency, make sure that they have this one at hand. 

5. How do you track my brand’s success rate?

Return of Investment, simply ROI, is an important topic to discuss with your potential agency. The agency must have a concrete and standard process in tracking the following: 

• Lead generation 
• Consumer engagement 
• Reach 
• Traffic 
• Conversions  

Changes will happen as you move forward with your brand and agency, and a transparent monitoring process to track on where your brand stands are something that only a few can provide.  

There are other questions that you can ask to ensure that you’re going to hire the best agency, but these questions will give you a solid foundation to gauge your next social media partner. Your brand must reach success, and that’s your number one goal. As long as you have someone or an organization with an outstanding track record, an exceptional process for research, development and reporting process, and has a keen method to track your success, you’ll be stepping farther towards social media dominance.