Linking a Google Ads account to Google Analytics unlocks a wealth of advantages for any digital marketing campaign. We won’t go over each of them in detail here, but all you need to know for now is that it paints a clearer picture of the campaign’s impact on the business and the overall target market.… Continue reading Understanding Limitations When Linking Google Ads to Google Analytics

One of the advantages of pay-per-click (PPC) marketing is that it delivers results far quicker than SEO or other digital marketing methods. Whereas optimised content will take a while to bear fruit, PPC ads appear on search results almost instantly. They also cut the journey from lead to customer short, thanks to tailor-made ad copies… Continue reading How Long Does It Take for Google Ads to Work?

We’re doing our part to ensure better outcomes for everyone.    The landscape of SEO, especially link building, has seen enormous changes over the last few years, and we’re here to steer the industry forward. Today marks the launch of transformative changes we believe will redefine the game, for the better. For the past 8… Continue reading Evolution of Link Building in 2024

Google Ads (before known as Google AdWords) is one of – if not – the most reliable and versatile pay-per-click (PPC) campaign management platforms on the Web. Paid ads made and managed through this tap into the largest source of prospective customers in the digital space. After all, with Big G managing over eight billion… Continue reading How to Get a Google Ads Certification

For all their accuracy and versatility, search engines are still machines. Despite the recent technological advancements, they’re still unable to comprehend context at the same level as humans. At least for now, they can only work with the data inputted to them. Until the algorithm gains such an ability (which is a slightly scary image),… Continue reading Meta Keywords: How To Choose Meta Keywords For SEO

There’s no need to look far to see great digital marketing in action. Every time a brand goes viral on social media, content creators and news outlets will almost pick it up. At that moment, half of that company’s digital marketing strategy will have been fulfilled – that of brand awareness. That said, you don’t… Continue reading 5 Examples of Digital Marketing

Releasing your campaign to the Web and waiting for good news is no way to perform effective digital marketing strategies. Even with careful planning and prep work, you can’t entirely dismiss the risk of your ad missing the target or yielding underwhelming results. Consumer and market trends can change on a whim, and not keeping… Continue reading What is the Digital Marketing Strategy that Tracks Users Across the Web?

American business legend Warren Buffet said pricing power is the most important factor in evaluating a business’s performance. He put it like this: Source: QuoteAddicts.com When you think about it, the Oracle of Omaha makes sense. Price wars aren’t uncommon in any industry, as people will be attracted to a product or service that gives… Continue reading How Much to Charge for SEO Services as a New Agency

Behind our successful link building platform is a huge team of digital marketing specialists, each member responsible for a part of the SEO work pipeline. There’s one group growing our database of high-authority publishers, a separate group for coordinating a client’s preferences with the entire team, and so on. It’s a well-oiled machine that only… Continue reading SEO Writing: What is an SEO Writer?