One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Payday Loan 3.0
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May and June 2014 -
4 min read
Payday Loan 3.0 came a month after 2.0 and Google penalized websites with low-quality external links and over-optimization. Sites that paid for backlinks were targeted and devalued.
Page Layout #3
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February and May 2014
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4 min read
Google updated its page layout algorithm, which was commonly known as Top Heavy when it launched back in January 2012. This Google update targeted websites with too many ad placements and too little content.
Payday Loan 2.0
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February and May 2014
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4 min read
Payday Loan 2.0, on the other hand, was rolled out in May 2014 and cracked down on sites that engaged in link buying and other black hat tactics for a performance improvement in search engines. It particularly went after spammy queries such as those involved in the loans and gambling industries.
Hummingbird
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August and October 2013
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4 min read
Hummingbird is a broad core algorithm update that allows for more semantic search and makes the most of Knowledge Graph, which was the SERP-integrated display providing supplemental information on users’ queries that they launched last May 2012.
Read Hummingbird: Major Algorithm Overhaul For A More Accurate Search
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