One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Brackets Core Update
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March 2018 -
4 min read
Google confirmed another one of the significant core updates in March 2018, but the company did not call it Brackets. This algorithm change led to volatility spikes early in the month and continued for about two weeks.
Mobile-First Index
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March 2018
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4 min read
In March 2018, Google announced they’ll be launching the mobile-first index with site migration happening gradually. This mobile-friendly update was a move that catered to the increasing number of mobile users.
Snippet Length Update
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November and December 2017
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4 min read
Before launching a snippet length increase in November 2017, Google has been testing this update for quite some time. When it started, the meta description limit doubled from 155 to 300 characters.
Maccabees Update
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November and December 2017
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4 min read
In December 2017, an unconfirmed Maccabees update was suspected by the SEO community because of ranking volatility. However, Google was adamant that only several small updates occurred.
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