Picture this: You run a bakeshop whose best-selling product is cinnamon rolls. You can fulfil a dozen orders every month, but you decide to hire a new pair of hands to increase output.

If it isn’t broke, don’t fix it, so says the adage some people swear by. While this can be true in some situations, being static won’t do organisations good in search engine optimisation. SEO, which ensures a website’s high search rankings and visibility, involves several techniques. Experts say about 200 search ranking factors influence a… Continue reading Why An SEO Audit Is Important

Search engine optimisation (SEO) is both an art and a science. As an art, it involves creating compelling, relevant, and high-value content that hooks users and urges them to take positive action, whether by heading to your website or purchasing your offers right away. As a science, SEO includes skills and technical knowledge of how… Continue reading 9 Important Local SEO Ranking Factors You Should Care About

There’s a saying that writers love citing: ‘Anyone can write, but not everyone can be a writer.’ Like any other talent, writing requires time, dedication, and – in one writer’s words – crippling self-doubt. Unfortunately, writing is as common in modern SEO as sand is in the desert. Over the years, search engines have required… Continue reading How to Get High Quality Backlinks Without Guest Posting

The shift from traditional to modern marketing strategies has accelerated in recent years. A few decades ago, newspapers, magazines, flyers, and billboards were the most used channels. Although they’re still in the mix, they’re no longer as popular. Most marketers now prioritise digital marketing platforms, and there’s a good reason for that. The internet represents… Continue reading Why Content Marketing Matters

Link building is one of the most effective tactics of search engine optimisation (SEO). It’s the process of acquiring links to your website (backlinks) from other publishers. This can be through guest posting, holding podcasts, participating in forums, and creating high-quality or skyscraper content. But backlink generation is easier said than done, especially when your… Continue reading What Is Reciprocal Link Building?

With over 7 billion searches done daily on the world’s most popular search engine, businesses have as many opportunities to be found online…

Let’s get the title of this post out of the way. This is a schema. To be accurate, this is the product of Schema, a system that allows search engines like Google to comprehend information in search results. In the example above, the search query for ‘mac and cheese recipe’ yielded these recipes at the… Continue reading What is Schema Markup and how do you implement it?

In the age of the internet, a company’s website is its foundation. It serves as the gateway for visitors seeking information about a business or brand…