Google doesn’t like guest blogging. Yes, you read that right. Make no mistake: The search engine giant is all for engaging and informative content, and articles and blog posts are viable media. That’s essentially the reason behind the Panda update. But while Google Webmaster Trends analyst John Mueller said Google isn’t penalising guest blogs, it… Continue reading The Top 6 Pitfalls Of Guest Blogging (And How To Avoid Them)

A loaded shopping cart, is a sight for sore eyes for any store. Undoubtedly, seeing a laden cart left unattended at a corner or an aisle without a customer can be disheartening. Of course, one could presume that the customer might have left temporarily to fetch something they missed. But what if the cart remains unclaimed?… Continue reading How to Use PPC to Help Reduce Cart Abandonment on Your eCommerce Site

Globally, an astounding 333 billion emails are sent every day, a number projected to rise to around 376 billion by 2025. This staggering figure underscores the enduring relevance of emails in both business and personal transactions. Emails are a potent communication tool for any business. Without them, office collaborations would become significantly more challenging, executives… Continue reading How To Execute An Email Marketing Campaign That Drives Traffic

Scalability in marketing is like a piece of rebar used in construction projects. It’s designed to be bendable by hand to accommodate a wide range of building designs or correct its shape and form when necessary. A “scalable” rebar makes a house or office building less likely to succumb to structural failure over time. On… Continue reading How To Create A Scalable Guest Posting Strategy

A report by the World Bank published in September paints a grim picture of the global economy in 2023. As more central banks increase interest rates, a trend that’s never been observed for half a decade, inflation rates might not return to pre-pandemic levels. Global gross domestic product (GDP) growth for 2023 is projected to… Continue reading Guaranteeing Your SEO Success Stories During a Recession

Launching a business is like gambling; entrepreneurs are expected to take calculated risks in situations with unknown outcomes. Either way, the organization can only thrive or dive into this highly competitive field. As of 2021, there were about 333 million small- and medium-sized enterprises worldwide, according to Statista. It’s unknown how many are new, but… Continue reading Why A Growing Business Needs SEO Services

SEO professionals can’t stress the significance of backlinks in today’s SEO doctrine enough. It’s a ‘vote of confidence’ from a website, essentially saying: “Hey, you should totally check out this site or page because it has everything you’re looking for.” You can also say they’re the bread and butter of modern SEO: unremarkable at first… Continue reading How To Do A Backlink Audit: A Comprehensive Guide

Picture this: You run a bakeshop whose best-selling product is cinnamon rolls. You can fulfil a dozen orders every month, but you decide to hire a new pair of hands to increase output.

If it isn’t broke, don’t fix it, so says the adage some people swear by. While this can be true in some situations, being static won’t do organisations good in search engine optimisation. SEO, which ensures a website’s high search rankings and visibility, involves several techniques. Experts say about 200 search ranking factors influence a… Continue reading Why An SEO Audit Is Important