Google confirmed the roll out of Panda 3.2 on January 2012, but there was no apparent evidence that it took place because of little changes in the rankings. This came on the heels of 2011’s November and December pack of updates and two months after version 3.1 ran on November 18, 2011.
The Panda 3.2 update was reportedly launched around January 18, 2012. The exact time when it rolled out wasn’t specified, but webmasters noticed slight changes in their rankings on the results pages about a week or so after the date mentioned above. Google announced that the update was more of a data refresh. Moreover, no additional signals or algorithm changes were done for the filter.
It’s similar to version 3.1 where Google developers conducted minor tweaks to the filter with the overarching goal of providing users with relevant links in the SERPs by devaluing duplicate content, promoting usability, and encouraging audience engagement. 3.1 was also a data refresh that indexed new pages while evaluating their content.
Webmasters commented on their rankings after Panda 3.2 rolled out with a majority complaining that they lost their places in the SERPs. For others, it was a fortunate update since they regained their traffic levels before the filter was initially launched.
One website experienced an 80 percent increase for their organic visitors on a “pandalized” subdomain. Another also got a 40 percent boost but was unsure if this figure came from the update or the small changes done on the site. The data refresh may have played a significant impact on the rank improvements and losses for the websites that should and shouldn’t have been impacted by Panda.
Google’s Panda filter places a substantial weight in unique and valuable content that provides users with the information that will make their lives a little bit better. You should also focus on creating blog posts that are informative and entertaining to your readers.
If your website has been operating for quite some time now, you may be running out of ideas on what to write according to your website’s central theme. Here are a few factors that can help you discover new perspectives on the same topic:
Make your posts relatable as well by addressing common problems related to your chosen niche. This way, you can establish a connection with your audience through shared experiences. If you’re writing about career development, you can include tips on how to ace their job interviews or a guide on proper interview etiquette.