One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Panda #24 and #25
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January and March 2013 -
4 min read
Panda #24 rolled out on January 22, 2013, which affected 1.2 percent of queries. #25 came after two months. Matt Cutts announced that this update would be the final one before Panda was integrated into the core algorithm.
Panda #20 to #23
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September to December 2012
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4 min read
Panda #20 was implemented on September 27, 2012, and overlapped with the EMD update. It officially impacted 2.4 percent of queries. #21 came in November and is a bit smaller than the previous since it only affected 1.1 percent of searches. #22 was data-only and ran on November 21 while #23 came in December and was deemed as a refresh with a higher impact than Panda #21 and #22.
Read Panda #20 To #23: A Major Algo Change Followed By Minor Refreshes
Penguin #3
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October 2012
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4 min read
Penguin #3 is a minor update on October 5, 2012, affecting less than one percent of queries.
Read Penguin 3.0 And Everflux: Moving Toward Continuous Updates
Page Layout #2
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October 2012
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4 min read
Page Layout #2, which rolled out on October 9, is also a slight update on the first format which focused on cracking down sites with too many ads and too little content.
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