The March 2012 50-pack of updates was announced on April 3rd. It continued to improve on the search engine’s autocomplete feature, indexing, and sitelinks. These minor changes ensured that the search engine delivered relevant results to users for each query.
There was also an improvement on how it handles password changes and a UI refresh for News Universal. Other developments include data update and freshness improvements for high-quality sites, image search signals refinement, SafeSearch algorithm tuning, tweaks to anchor text handling, and better synonym accuracy and performance.
To recap, these are the notable changes:
The March 2012 50-pack of updates did not shake up the SERPs. It was simply a set of minor tweaks in the algorithm that improved on factors that still had influence on ranking albeit only slightly. A significant change was on anchor text which signals that Google continues to rely on links to determine the authority of a website.
Google keeps on improving how it processes and interprets anchor texts in or to your website to display the most relevant results to users’ queries. The search engine views the anchor text that other pages use to link to your site as a reflection of how other people see your page and to determine what a particular post is all about.
There are various types of anchor texts:
When writing a guest post where you incorporate your link, you must make sure that your anchor text is SEO-friendly by: