After months of speculation by SEO professionals, Google finally let the cat out of the bag about why sites are losing their How-To and FAQ rich results. In a statement released on Google Search Central, the search engine giant announced changes to the usage of the two types of structured data. Moving forward, it will… Continue reading How-To, FAQ Rich Results Dropped from Most Google Results

There was a point in my career when I witnessed firsthand the transformative power of quality content in the realm of search engine optimisation (SEO). In an era where algorithms reign supreme and online competition grows fiercer by the day, it has become clear that content is truly the reigning king. Through my experiences, I’ve… Continue reading Role of Quality Content in SEO

Search engine optimisation (SEO) was my first job out of college, mainly writing SEO-friendly content. Like any fresh degree holder entering the workforce, I was none the wiser about the industry I got myself into. I hadn’t even heard of SEO until I wrote my first several articles, and you bet that I hadn’t known… Continue reading Understanding SEO: The Ultimate Guide

Have you ever been on a road trip, utterly lost, but then found your way through the signposts? Well, link building in SEO isn’t much different. It’s like laying down the right breadcrumbs or signposts in the digital labyrinth that leads the way to your website. In the online world, if you know how to… Continue reading How Link Building Affects SEO

Search engines are among the most powerful components on the internet today. Statistics suggest that 68% of internet interactions begin with these tools. For instance, most users find it easier to search Google for information because of its convenience. It’s also worth noting that only 0.63% of these searchers go beyond the first search engine… Continue reading The Ultimate Technical SEO Checklist

My journey into the world of search engine optimisation (SEO) started with a curiosity about how search engines work. I wanted an answer to the question ‘How do search engines determine which sites to display in response to a user’s search?’ and I wanted to use this knowledge to optimise my clients’ websites for greater… Continue reading How Keywords Drive SEO

Blogging is still alive in 2023 and shows no sign of slowing down. A curated list published by Demand Sage indicated that 77% of Fortune 500 companies maintain a blog, and 55% of marketers think they’re effective in guiding customers through the sales funnel. This is despite the emergence of new marketing platforms, like photo… Continue reading 7 Benefits of Guest Posting For Startups

Whether looking for the next travel destination, electronic device purchase, or specific health symptoms, you’ll likely type a set of words on the search bar— since 68% of online experiences begin with an online search. That said, optimising websites for organic search must be a priority for inbound marketers aiming to boost brand awareness, increase site traffic… Continue reading What is Keyword Research And Why It Matters In SEO

To say that the eCommerce market is a significant revenue-generating industry is an understatement. Estimates indicate that last year’s online shopping revenues peaked at USD$ 5.42 trillion and will likely reach USD$ 8.1 trillion by 2026. The fact that there are 12 to 26 million eCommerce sites worldwide shouldn’t stop virtual merchants from building their… Continue reading Effective Link Building Tactics for Ecommerce Brands