“Black hat” refers to the villain of a novel, play or criminal in real life. The term dates back to the early 1900s when villains in Western shows and movies typically wore black hats. From the menacing guy at the end of “The Great Train Robbery” to the first season of “Westworld,” black hats have… Continue reading How Black Hat Link Building Will Destroy Your SEO

Search Engine Optimisation (SEO) had undoubtedly come a long way since the ‘Wild West’ era of the late ’90s when all a website had to do to rank was stuff content with keywords and spammy links. Back then, even poor-quality links could contribute to a site’s SEO score and rankings. It wasn’t until the 2000s… Continue reading How Great Content Will Help You With Link Building

In his book “The Art of War,” Sun Tzu talked about strategy and tactics and how inextricably linked they are. He sums it up in one quote, which many business leaders love to cite.  These two aspects are so inseparable that many scratch their heads about how much they differ. But there’s no need to… Continue reading What is Tactical Link Building

Are you wasting your time? Spending hours creating new web pages, blogs, case studies, and more only matters if your pages are getting indexed. If search engines like Google don’t index your website, you’re basically shouting into an empty void. You need your audience to hear your message, and the best way to do that… Continue reading What Are Indexed Web Pages

Links are a huge part of SEO and there are many different kinds of links. Internal links guide page visitors to different pages within the same website. Backlinks drive website traffic from a publisher’s website to your company’s site. External links are used to reference studies, products, samples, and more. There are many other kinds… Continue reading Understanding Anchor Text and How to Use it Well

How well do you know your audience? Every business must understand its audience to a certain extent in order to create products, services, and offerings that are relevant, useful, and attractive to its ideal clients.  Understanding your audience takes time and some elements to consider are age, location, gender, income level, and values. These elements… Continue reading What is Search Intent?

Marketing and SEO go hand in hand, but each topic has many ever-changing subtle nuances that require extensive research and expertise to master. This is why you often hear about SEO and marketing separately.  But, in the modern world, if a business wants to thrive it must find a way to bring together SEO and… Continue reading How SEO Can Help Achieve Marketing Objectives

Auditing is a big part of SEO that we don’t tend to talk about and it’s a necessary part of any good SEO strategy. In this post, we’ll discuss what a website audit is, why a website audit is important, what is typically explored in a web audit, and some tips for conducting your own… Continue reading How to do a Website Audit to Improve SEO & Conversions

If you’re considering hiring an enterprise SEO agency, you need to understand what you’re getting into. In this post, we’ll explain what enterprise SEO is, why enterprise SEO is important, what enterprise SEO agencies do, and how to choose a reputable agency if you decide to hire one. Let’s take a closer look. What is… Continue reading Should You Hire An SEO Agency For Enterprise SEO?