Search engine optimisation (SEO) and marketing strategy are terms often used interchangeably in various contexts…

At the height of the holiday season in 2010, American fashion brand JCPenney was caught in a major SEO scandal…

When you think about it logically, internal links are important in showing connections between webpages. Internal links allow you to establish a connection and a hierarchy by showing where the information starts and where visitors need to go next. And while this has significant benefits to your audience, that’s not all it benefits your website… Continue reading Internal Links: Ultimate Guide + Strategies

One important thing to remember is that supporting links shouldn’t be confused with backlinks. Backlinks refer to links from an external site linking to your website or webpage. Meanwhile, supporting links lead visitors to another page within a domain. Nevertheless, both types offer advantages to any link building strategy. The benefits of backlinks have already… Continue reading How Supporting Links Benefit Your Link Building

Link building is a powerful SEO method which helps you rank in search engines. It’s used by many businesses and agency owners across the world to help compliment their SEO campaigns. However, one thing many link building agencies or platforms don’t offer clients is the ability to schedule orders in advance. Most link building providers… Continue reading 5 Benefits Of Scheduling Orders When Link Building

“Black hat” refers to the villain of a novel, play or criminal in real life. The term dates back to the early 1900s when villains in Western shows and movies typically wore black hats. From the menacing guy at the end of “The Great Train Robbery” to the first season of “Westworld,” black hats have… Continue reading How Black Hat Link Building Will Destroy Your SEO

Search Engine Optimisation (SEO) had undoubtedly come a long way since the ‘Wild West’ era of the late ’90s when all a website had to do to rank was stuff content with keywords and spammy links. Back then, even poor-quality links could contribute to a site’s SEO score and rankings. It wasn’t until the 2000s… Continue reading How Great Content Will Help You With Link Building

In his book “The Art of War,” Sun Tzu talked about strategy and tactics and how inextricably linked they are. He sums it up in one quote, which many business leaders love to cite.  These two aspects are so inseparable that many scratch their heads about how much they differ. But there’s no need to… Continue reading What is Tactical Link Building

Are you wasting your time? Spending hours creating new web pages, blogs, case studies, and more only matters if your pages are getting indexed. If search engines like Google don’t index your website, you’re basically shouting into an empty void. You need your audience to hear your message, and the best way to do that… Continue reading What Are Indexed Web Pages