Statistics suggest that 68% of internet interactions begin with a search engine. It’s the most effective way users can get the answers they need and gain information on the World Wide Web. The best part is that it only requires you to type the main keywords, and you’ll get a list of relevant results. What… Continue reading Top 5 SEO Ranking Factors You Need To Know

Recent research shows that 53.3% of web traffic comes from organic searches, while paid search has grown over the past few years to 15%. On the other hand, organic social media has maintained at 5% since 2014. Notably, the share of organic traffic was 51% in 2014, which has grown by 2% despite businesses investing… Continue reading How To Grow Organic Traffic To Your Website

For years, we’ve been using this thing called “keyword difficulty” in the SEO world. In simple terms, it’s a measure that shows how tough it would be for a new website to get better rankings on search results pages than existing competitors for a certain keyword.  But here’s the thing: relying solely on keyword difficulty… Continue reading Keyword Research: Introducing Keyword Mapping

Before anything, I’d like you to ask yourself the following question: “What would life be like without the internet?” It may be a good or bad thing, depending on your answer. This piece of modern convenience has, in every sense of the word, brought people from almost every corner of the world closer. Imagine the… Continue reading 5 Best Web Design Practices For Improving Usability

SEO isn’t a light switch that you flip to get light instantly. Everything from link building to site optimisation will take time for its results to be noticeable. As for when that time will come, no one can really say. Your page may rank on top within a week if you’re lucky, but in most… Continue reading How to Measure the Success of an SEO Campaign

For many, the first thing that comes to mind about search engine optimisation (SEO) is content, and they aren’t wrong. The last major update to Google’s ever-growing-complicated algorithm have pressured websites to churn out more helpful content. The search engine can’t reiterate the need for ‘people-first content’ enough. However, content quality is only a slice… Continue reading 6 Common Onsite Mistakes That Hurt Your SEO Efforts

Responsive web design is pivotal in search engine optimisation. Although it’s not a ranking factor, its implications on user experience (UX) are significant. Statistics show that 88% of users are unlikely to return to a site after having unsatisfactory UX. Remember, search engines resonate with users’ perceptions. For instance, if your design is dull and… Continue reading Web Design And SEO: 4 Ways To Optimise Your Site For Ranking

As per the latest tally, nearly two billion sites populate the world wide web. Fortunately, only around 17% or 340 million of these sites are active, providing some relief if you’re concerned about clutter and competition. Nonetheless, new websites continue to emerge daily, serving a multitude of business functions, including advertising, boosting web traffic, generating… Continue reading How To Attract More Traffic With Your Web Design

Ever considered how strategizing an SEO campaign could be akin to a photographer gearing up for a photoshoot? It’s a fitting comparison. Photographers scrutinize their subjects, survey locations, employ the correct equipment, and devise meticulous plans to ensure all elements harmonize perfectly. Their ultimate aim is to snap the ideal picture and narrate the story… Continue reading Understanding The Impact Of Defensive SEO