Links are a huge part of SEO and there are many different kinds of links. Internal links guide page visitors to different pages within the same website. Backlinks drive website traffic from a publisher’s website to your company’s site. External links are used to reference studies, products, samples, and more. There are many other kinds of links, but you get the picture.
While each of these links are different, they do have one thing in common – anchor text.
Every link has some kind of anchor text. In this post, we’ll discuss what anchor text is, different types of anchor text and how to use them, why anchor text is important, and tips for success.
What is anchor text?
Anchor text is highlighted and clickable text that links to another location, document, or piece of content. Here’s an example:
When writing online, it’s common to add hyperlinks within the body of written content and the best way to smoothly incorporate those links into blogs and articles is by customising the anchor text. In the example above, the phrase guest post is the anchor text for a link to our guest posting services page.
There are many different ways to use anchor text and some approaches are more effective than others. Let’s discuss some of the main types of anchor text: Generic Links, Article Titles, Brand Names, Website Names, The Entire URL, Exact-Match Keywords, Keyword Variations, and Images.
You can see how the first option is clear, but the anchor text ‘learn more’ doesn’t give a clear representation of what is being linked. The second option, however, links the words ‘SEO packages’ which tells readers that the link will take them to a page with SEO packages.
Here are some examples of how you can use article titles as anchor text in your content:
Let’s go back to the top ten global shoe brand article examples above. Instead of using the word ‘Nike’ as the anchor text, you would use ‘Nike.com’ as the anchor text.
This would be like linking to a specific product on the Nike website like the Nike Air VaporMax 2021 FK, but instead of linking the product name, you use this link instead – https://www.nike.com/t/air-vapormax-2021-fk-mens-shoes-NpTfFz/DH4084-002
When crafting reference pages or a list of sources, it may be beneficial to use the entire URL instead of linking to a product name or article title.
If you’re writing an article on off-page SEO and you want to include links to an article titled ‘Build Links Build Authority’ some keyword phrases you can use as anchor text are backlinks, website authority, or brand authority. Another article titled ‘How Guest Posting Can Boost Your SEO’ could use keyword phrases like guest posting, backlinks, or sponsored content as anchor text.
In our recent blog post, 12 Must-Have Tips for Promoting Your New Website, we linked the keyword phrase how to utilize social media to link another article called How to Utilise Social Media as Your Next Biggest Marketing Tool.
This will vary based on the situation but here are some tips to keep in mind when using keyword variants:
We have several CTA buttons across our site. On our Link Building Packages page we have a button that says ‘Discover Our Link Packages.’
In other instances, the image itself could be a link. For example, if a blogger uses a product image when crafting a product review article, they can turn the image into a link. Once the image is clicked on the page visitors could be taken to a product information page or a sales page so they can learn more.
As you can see, not all anchor text is created equally. When creating contextual links, or links within the body of a sentence or paragraph, anchor texts like article titles and keywords are preferred because they have a positive impact on user experience and SEO.
New and existing page visitors want to feel confident navigating through your site. And you want to keep them on your site as long as possible, so they can eventually convert to a customer. Having article titles and keywords as anchor text in blog posts and on web pages gives readers a sense that you’re an authority on your chosen topics simply because you have a robust collection of content linked to specific words.
This is great for SEO as well because when search engine bots crawl and index information about your site, one of the main elements they consider are links. Internal links form a broad map of your website for bots and give them an overview of what your site has to offer. If you aim to increase your expertise, authority, and trustworthiness on a topic, repeating keywords throughout the anchor text is a great place to start.
Here are some things to keep in mind when using anchor text and creating links:
How you choose to use anchor text is ultimately up to you but hopefully this article will help put things into better perspective.
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