One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Esmeralda
- June 2003
- 4 min read
Esmeralda is more of an adjustment with Google’s search infrastructure rather than an addition to its algorithm when it was rolled out. It signified the end of monthly updates for the search engine and marked improvements with greater continuity. This is the time when Google Everflux, or the term that describes how positions in SERPs continually shift in short bursts, was introduced.
Fritz
- July 2003
- 4 min read
Google Dance finally reached its end with the Fritz update. Webmasters breathed a collective sigh of relief as they no longer experienced the anxiety-inducing effects of monthly algorithm adjustments. This is because the search engine has opted to update its search index daily instead of once a month. This significantly reduced the fluctuation in rankings as a result.
Dominic
- May 2003
- 4 min read
Dominic changed the way Google measured backlinks or the number of websites that mentioned and incorporated your link in their pages. This was launched just a month after Cassandra was released. Link building through link farms, or a set of web pages used for linking to a target page, became difficult.
Boston
- February 2003
- 4 min read
Boston was Google’s first official update. It got its name from the location of the “Search Engine Strategies” conference where it was announced. A significant consequence of this update was Google Dance, which pertains to the monthly update rolled out by the search engine that results in ranking shifts. Before Boston, there was a major reshuffling in September 2002 which may have foreshadowed the upcoming influx of changes that the search engine was planning.
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