One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Brandy
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February 2004 -
4 min read
For this update, Google developed a new tactic of indexing called latent semantic indexing or LSI. It became a foundation for today’s indexing methods by using the thematic relevance of blogs rather than focusing on keyword density. Brandy analyzed link neighborhoods and rated the significance of anchor texts per page. It took several days to complete when it began on February 17th, 2004. It ended the 20th of February 2004.
Austin
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January 2004
-
4 min read
Austin served to supplement the Florida update. It tied up loose ends that the latter wasn’t able to address. This patch cracked down on more spam techniques such as abusing meta data or incorporating invisible text through words with font size 0 or white text on a white background.
Supplemental Index
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September 2003
-
4 min read
Indexing is the practice of collecting, analyzing, and storing data to optimize bots for speed and performance when searching for relevant files for a query. Google launched the supplemental index with the intention of indexing more documents without decreasing the quality of performance.
Read Supplemental Index: Improving The Search Engine's Performance
Florida
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November 2003
-
5 min read
This prominent update paved the way for SEO rebirth. With Florida, Google cracked down on web spam. Black hat practices such as keyword stuffing and cloaking were rendered useless and punishable for suspension by the search engine. Several sites lost ranking during this time which led to a lot of furious business owners.
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