One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Personalized Search
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June 2005 -
4 min read
Search becomes more personal as Google rolled out the personalized search update. Before this, users had to customize their settings and profiles to get the information they’re looking for. With this feature, the search engine uses data from your history to provide better results.
Read Personalized Search And More: Working Towards Providing The Best User Experience
Bourbon
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May 2005
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4 min read
Bourbon came with a Google spokesperson announcing that the search engine will implement 3.5 changes in search quality. The update cracked down on duplicate content even within the same site. It affects SEO since the relevance for a single content is split between two pages. Plus, Google always tries to locate the source and show it to users first.
Allegra
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February 2005
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4 min read
A month after the nofollow attribute was rolled out, Google launched Allegra which caused a big stir in the webmaster community. However, it did not create massive excitement, unlike the Florida update. It continued to penalize websites with suspicious inbound links which led to some sites ranking well after this update while others lost their place in the top results.
Nofollow Attribute
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January 2005
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4 min read
In January 2005, Google collaborated with Yahoo and Microsoft to continue the battle against web spam by enhancing how the system identifies spam links. They introduced the nofollow attribute. It’s a value assigned to an anchor text which signals to search bots that the hyperlink shouldn’t affect the ranking of the link’s target in its index. It’s essential in ensuring your site’s reputation, especially when dealing with paid links.
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