One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Universal Search
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May 2007 -
4 min read
Universal search paved the way for Google’s expansion with news, books, videos, and images being integrated into search results. It had a new navigational interface which aimed to improve user experience. May 2007 also marked the end of the old 10-listing SERP format.
Supplemental Update
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November 2006
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4 min read
Throughout 2006, Google continued to update its supplemental index which was rolled out in 2003. While the search engine reassured SEO experts that it doesn’t affect their sites’ rankings, most webmasters saw the inclusion of their pages in this secondary index as a sign of death for the rank of that particular domain.
Big Daddy
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December 2005
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4 min read
The Big Daddy update did not affect rankings and search results in December 2005. It focused on improving uniform resource locator or URL canonicalization, which is the practice of choosing the best URL among several similar choices. The update also changed how Google handles site redirects, indexing, and crawling.
Jagger
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September to November 2005
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4 min read
The next official update did not arrive until the last quarter of 2005. Jagger targeted low-quality links such as reciprocal links, paid links, and those from link farms. The massive set of changes were rolled out over three months from September to November.
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