One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Real-Time Search
- December 2009
- 4 min read
Google implemented a real-time search that incorporated data from Twitter feeds, Google News, and other freshly indexed pages as they were posted. The results page automatically shows users content from these sites like Twitter which you can pause once you feel that you have enough data for your query.
Read Real-Time Search: Fresh And Relevant Results At Your Fingertips
Vince
- September 2009
- 4 min read
In September 2009, Google implemented the Vince update which appeared to prioritize big brands. Cutts deemed it a minor change, but webmasters believed that it had long-term implications. The search engine clarified that the enhancement was more about generic queries and factoring trust. Meanwhile, earlier in February, the company partnered with Microsoft and Yahoo once more to support a new link element that helped bots pinpoint canonical versions of pages without disturbing the experience of human visitors.
Dewey
- March to April 2008
- 4 min read
Dewey was the result of a large-scale shuffle that occurred late March 2008 and early April. The consequences for the update were unclear, but there were reports that the search engine showed different results depending on the server that sent them. Some also believed that the company was pushing its properties like Google Books, although this has never been proven.
Buffy
- June 2007
- 4 min read
In June, the Buffy update was launched, but it wasn’t a major one; just an accumulation of smaller changes in the algorithm. However, it still caused anxiety to webmasters whose websites were ranking well for a particular keyword and, the next thing they knew, their sites went down in the results pages.
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