One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Social Signals and Negative Reviews
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December 2010 -
4 min read
By December, Google and Bing announced that social media platforms like Facebook and Twitter help a website’s ranking. In the same month, the search engine also began cracking down on sites that rose up the ranks because of negative reviews after Google discover some of them.
Read Social Signals and Negative Reviews: Discovering More Ranking Signals
Google Instant and Instant Preview
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September and November 2010
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4 min read
Google Instant was an expansion of the search engine’s Suggest feature and utilized the same technology; launching on September 8, 2010. It displayed search results as the user was typing the query. SEO experts at the time anticipated a significant impact on digital marketing, but it only made a ripple. Meanwhile, Instant Previews, which debuted in November, allows users to check how a website looks by hovering over the links in the results page.
Read Google Instant And Instant Previews: Making Search Easier For Users
Caffeine
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June 2010
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4 min read
A month after May Day, Google rolled out Caffeine. The team provided a preview of the update back in August 2009, which gave users a glimpse of a massive infrastructure change focusing on real-time crawling, index expansion, and ranking integration. It led to a boost in the search engine’s raw speed as well as a 50 percent fresher index.
May Day
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May 2010
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4 min read
In May 2010, Google made changes to its algorithm that affected long-tail keywords. These are three or more words that form a phrase specifically for your brand. The update foreshadowed the Panda update by penalizing sites that provide low-quality content.
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