One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Freshness Update
- November 2011
- 4 min read
The Freshness update came in November 2011 when the search engine started prioritizing more recent content in SERPs. This algorithm worked with the infrastructure changes that Caffeine entailed to provide more relevant results to users.
Query Encryption
- October 2011
- 4 min read
On October 18, 2011, Google announced they would be encrypting search queries to tighten security. However, it harmed organic keyword referral data for some sites; making SEO more difficult.
Panda "Flux"
- October 2011
- 4 min read
The Panda “Flux" were minor bursts of updates that occurred on October 3, 5, and 13. Some webmasters called them as Panda 3.0 and 3.1.
Gilligan
- September 2005
- 4 min read
While Gilligan isn’t considered as one of the official Google algorithm updates by the search engine, the community did witness significant changes in the rankings. Matt Cutts, a guy from Google, admitted that the company updated its index with new pages, backlinks, and PageRank data which may have lead to the shake-up in results.
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