One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Search + Your World
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January 2012 -
4 min read
The search engine went for more personalization by pushing Google+ social data and user profiles into the results with a toggle button to turn off the feature. Search + Your World customized users' SERPs according to what people in their digital social circles are sharing or talking about.
Read Search + Your World: Incorporating Real-Life Relationships In Results
December 2011 10-Pack and January 2012 30-Pack Updates
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December 2011 and January 2012
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4 min read
After November’s 10-pack of updates, Google released another 10 in December. The company also officially announced that users could anticipate these types of posts every month. On January 30th, minor changes were launched including better detection of landing page quality as well as an assessment of sitelinks and snippet relevancy.
Read December 2011 10-Pack and January 2012 30-Pack Updates: The Quest For High-Quality Results
November 2011 10-Pack of Updates
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November 2011
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4 min read
Matt Cutts announced the 10-pack of updates through a blog post on November 14, 2011. These algorithm updates were minor but did mark a shift in how the search engine announces changes to its system.
Read November 2011 10-Pack of Updates: Minor Algorithmic Changes
Panda 3.1
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November 2011
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4 min read
While there is no official 3.0 version, industry analysts deemed the update on November 18, 2011, as Panda 3.1. It only had minor changes and influenced less than one percent of searches.
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