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One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.

What Is An Algorithm, anyway?

An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.

What is a Google Algorithm Update?

A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.

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Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:

Panda 3.3, 3.4

  • calender calendar-blackFebruary and March 2012
  • calendar-black 4 min read

Panda 3.3 was rolled out on February 27, 2012, which came three days after its first anniversary. It was described as a data refresh instead of having new or changed ranking signals. Its 3.4 version launched on March and influenced 1.6 percent of search results.

Read Panda 3.3 And 3.4: Data Refreshes With Minimal Impact

February 2012 40-Pack of Updates

  • calender calendar-blackFebruary and March 2012
  • calendar-black 4 min read

The February 2012 40-pack of updates included improvements for related searches, sitelinks, autocomplete, and thumbnails. One significant enhancement was Venice which appeared to have prioritized local results for queries.

Read February 2012 40-Pack Of Updates: Subtle Yet Important Changes

Top Heavy

  • calender calendar-blackJanuary 2012
  • calendar-black 5 min read

Also known as the first Page Layout algorithm update, SEO analysts called it Top Heavy because of the emphasis on ads above the fold or the items that a user sees at first glance. There should be a balance between advertisements and content especially in the top part of a page.

Read Top Heavy: The First Page Layout Algorithm Update

Panda 3.2

  • calender calendar-blackJanuary 2012
  • calendar-black 4 min read

January 2012 saw the launch of the Panda 3.2 update, but there wasn’t evidence that the algorithm changed. It was a data refresh, similar to November 2011's version 3.1.

Read Panda 3.2: Reversing Panda-Related Penalties?

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