One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.
What Is An Algorithm, anyway?
An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.
What is a Google Algorithm Update?
A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.
Find Out Why the World's Leading SEO Experts Are Using Our Platform For Their Campaigns To Deal With Google's Core Updates.
Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:
Knowledge Graph
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May 2012 -
4 min read
Google launched the Knowledge Graph on May 16, 2012, which is a SERP-integrated display that offers supplemental data related to users’ queries. A month before, the search engine rolled out 52 minor changes for April including ones that were tied to Penguin.
Penguin
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April 2012
-
4 min read
Google continued to take measures ensuring the quality of sites that are ranked through the Penguin update on April 24, 2012. It decreased rankings for any site that violated the search engine’s existing guidelines and enhanced vigilance against spam factors such as keyword stuffing.
March 50-Pack
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March and April 2012
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4 min read
March had a 50-pack update which was officially announced on April 3, 2012. Two of the purposes of this set of changes were to identify quality content and improve link text analysis.
Panda 3.5, and 3.6
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March and April 2012
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4 min read
On March 2012, Google admitted to a bug which treated some websites as parked domains by mistake; leading to a drop in rankings for the sites. Panda 3.5 and 3.6 were rolled out on April 19 and 27, respectively, partly to address this issue. It had minimal impact on SEO.
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