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One of the reasons for Google’s popularity over other search engines is its overarching goal of providing excellent user experience through high-quality results for the subject matter a searcher wants to learn or discover more about. Another thing that makes Google popular among SEO professionals is that the company continues to develop the system by rolling out updates to discover and address technical issues or loopholes in the Google algorithm that shady entities can abuse to deceive consumers. They even have a Google search status dashboard where users can check the status of the Google search services for complete transparency.

What Is An Algorithm, anyway?

An Algorithm is a step by step method which is used to help solve a problem in computer operations and data processing. Algorithms are designed to manipulate data in a number of ways to help a person or program come to a solution to anything they may be having issues with. Internet search engines like Google perform a search algorithm update annually to help promote better functions for website users. A proper SEO strategy is based on this algorithm.

What is a Google Algorithm Update?

A Google algorithm update is a system update in which parameters and search algorithm data is modified to help provide better organic search results for a searcher, along with enhancing search rankings of websites. These types of updates made by Google are designed to try and penalise websites which don’t conform to their webmaster guidelines and praise those who do. Google continues to upgrade their search algorithms regularly to help provide a better overall experience for website visitors and website owners.

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Here are the minor and major algorithm updates that transformed the Google search engine into the powerhouse that it is today; beginning with the latest:

Exact Match Domain Update

  • calender calendar-blackSeptember 2012
  • calendar-black 4 min read

The Exact Match Domain, or EMD update on September 27, 2012, led to massive devaluation and affected 0.6 percent of query volume. Its primary objective is to target low-quality sites that may be ranking well due to exact matching. It didn’t impact other websites with keywords in their domain names.

Read Exact Match Domain Update: Cracking Down On Low-Quality EMDs

DMCA Penalty Update

  • calender calendar-blackAugust 2012
  • calendar-black 4 min read

Also known as the pirate update, the Digital Millennium Copyright Act or DMCA update cracked down on any websites with copyright violations. This law criminalizes the production and distribution of a company’s assets. A DMCA takedown notice informs an individual or organization that they’re illegally hosting or linking to copyrighted material. The June/July 86-pack of updates consisted of Panda data, and algorithm refreshes and modifications to site clustering.

Read DMCA Penalty Update: Taking Down Copyright Infringers

Panda 3.7 to 3.9.2

  • calender calendar-blackJune to September 2012
  • calendar-black 4 min read

From June to September, Google rolled out Panda updates with versions 3.7, 3.8, 3.9, 3.9.1, and 3.9.2. These were data updates and had minor impact on the community; only affecting less than one percent of the results.

Read Panda 3.7 to 3.9.2: Building A Better Filter

Penguin 1.1

  • calender calendar-blackMay 2012
  • calendar-black 4 min read

Called by some as Penguin #2, Cutts announced on May 26, 2012, that the 1.1 version was more of a data refresh and affected less than one percent of English searches. The same month had a 39-pack update including improvements on Penguin, enhanced link-scheme detection, modifications to title/snippet rewriting, and changes for Google News.

Read Penguin 1.1: Processing Outside The Main Index

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