Blog

Resources and insights

Welcome to the NO-BS Marketplace SEO blog.

Here we’ll cover the latest SEO industry news, link building tips and tricks, as well as other SEO related updates.

SEO and AIO is an ever-changing world. Now more than ever, at an increasing pace. We, as a business, not only need to stay on top of trends and changes, but also anticipate what might change in the coming months. We strive to share the knowledge we gain openly with our users, our community and colleagues to help brands and businesses gain visibility through value

Peter Beukering

CEO

Latest blog posts
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What Google Covered at Search Central Live Milan

Google’s Search Central Live event in Milan reinforced one idea, that the same quality and authority signals decide AI visibility. Around that, it detailed new tools and features, from AI reporting in Search Console to preferred sources and subscription linking. A recap with links to each topic.

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Rasit Cakir

Jun 30, 20265 min read

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Blogs, SEO, Content, Educative Content, AI

Don’t Embarrass Yourself: GEO is SEO (and Other BS to Avoid)

Generative engine optimization (GEO) has been the buzzword for a while, thanks in no small part to Google pushing AI search. But if you think that it's a whole different ball game from SEO, have I got news for you.

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Jonas Trinidad

Jun 30, 20267 min read

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The Real Value of an AI Overview Click

Google told its Milan audience that AI Overview clicks are higher quality, then gave no numbers. Independent studies show sharp click-through drops on the queries that trigger an overview. The value now flows to whoever the answer cites, and your own data is the real test.

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Rasit Cakir

Jun 29, 20265 min read

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Google’s June 2026 Spam Update and How to Read It

Google released the June 2026 spam update on June 24, a routine improvement to its automated spam detection that applies globally and to all languages. It carries no new policies and does not appear to target link spam. For sites doing clean, earned work, it’s mostly a spectator event.

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Rasit Cakir

Jun 26, 20265 min read

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Blogs, SEO, Guides, Content, Educative Content

X Best SEO Agencies (and Why Yours Shouldn’t Be Number One)

Are you making listicles where you'd rank your own brand at the top? Well, changes in modern SEO guidelines (and federal laws) say you should probably stop.

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Jonas Trinidad

Jun 24, 20265 min read

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SEO, AI

Google Lets Readers Pick the Sites Its AI Favors

Google’s Preferred Sources lets readers choose which sites they want prioritized, and it now extends into AI Overviews and AI Mode. Chosen sites can get a visible badge and may appear more often for that reader. There’s no way to game it. Brands earn it by being a source people want to follow.

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Rasit Cakir

Jun 24, 20265 min read

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Blogs, SEO, Guides, Educative Content, AI

I Founded an SEO School. What Would It Teach?

In this hypothetical scenario, I establish a school dedicated to teaching SEO to anyone considering a career here. Know the key lessons to be taught here based on the four core subjects of the American curriculum.

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Jonas Trinidad

Jun 23, 20266 min read

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Blogs, SEO, SEO Marketing, Educative Content, AI

Enough About Google. Let’s Talk About Bing SEO.

Almost every SEO-related discussion is made from Google's perspective, not only because it sets the rules but also because it's the largest search engine around. But as people grow weary of AI being shoved in their faces, they're seeking alternatives.

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Jonas Trinidad

Jun 23, 20264 min read

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Vibe Coding Still Needs Someone Who Can Code

At Search Central Live Milan, Google addressed vibe coding directly. AI can build basic tools, but it warned about long-term security, maintenance, and architecture costs, pushed for proper APIs over shortcuts, and said technical SEO skills are more important than ever. The fundamentals get more valuable as AI does more.

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Rasit Cakir

Jun 23, 20265 min read

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SEO, AI

What Google’s Subscription Linking Really Does

Google’s subscription linking, part of Reader Revenue Manager, surfaces a publisher’s paywalled content in a personalized panel for readers who have linked their subscription. It improves engagement among existing subscribers, but it does not boost rankings or win new readers, which still depends on the same authority and content.

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Rasit Cakir

Jun 22, 20266 min read