Blog

Resources and insights

Welcome to the NO-BS Marketplace SEO blog.

Here we’ll cover the latest SEO industry news, link building tips and tricks, as well as other SEO related updates.

SEO and AIO is an ever-changing world. Now more than ever, at an increasing pace. We, as a business, not only need to stay on top of trends and changes, but also anticipate what might change in the coming months. We strive to share the knowledge we gain openly with our users, our community and colleagues to help brands and businesses gain visibility through value

Peter Beukering

CEO

Latest blog posts
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Why Optimizing for Google Results Page Isn't Enough Anymore

Google CEO Sundar Pichai described Search and Gemini as products that will overlap in some ways and profoundly diverge in others. AI Mode serves as the testing ground, with successful features migrating to the main experience. SEO strategies built for a single search surface are already incomplete.

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Rasit Cakir

Apr 14, 20268 min read

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SEO, AI

Why Google Is Spending $185 Billion on AI Infrastructure

Google is spending up to $185 billion in capital expenditure this year on AI infrastructure. The bottlenecks are physical: memory chips, wafer capacity, power, electricians. For SEO, the signal is clear. AI Overviews and AI Mode are permanent features, not experiments to wait out.

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Rasit Cakir

Apr 13, 20269 min read

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SEO, AI

Rankings Won’t Matter If AI Agents Don’t Know Your Brand Exists

Google CEO Sundar Pichai described Search evolving into an agent manager that executes tasks instead of returning results. In that model, rankings become secondary to whether AI systems recognize your brand. Entity recognition is emerging as the asset that determines visibility.

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Rasit Cakir

Apr 12, 202610 min read

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Blogs, SEO, Guides, Link Building

Planning on Outsourcing Link Building? Read This First

Not all businesses have the resources or time to build their own link building capability, instead hiring a professional service to do it for them. Even so, it pays to do due diligence when searching for the ideal agency or firm. Here are some valuable tips on outsourcing your link building needs.

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Jonas Trinidad

Apr 9, 20266 min read

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AI Bot Traffic Up 300%: What It Means for SEO and Content

Akamai’s latest State of the Internet report found AI bot traffic surged 300%, with publishing absorbing the largest share. AI chatbots send 96% less referral traffic than Google search, reshaping how content gets discovered and who benefits from it.

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Rasit Cakir

Apr 9, 20268 min read

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SEO

90 Zero-Day Exploits in One Year: Why Cybersecurity Is Now an SEO Problem

Google’s latest threat intelligence report tracked 90 zero-day exploits, with enterprise software as the top target. Paired with Sundar Pichai’s warning that AI will break most existing software, this post explains what zero-days are, who is exploiting them, and why breaches destroy SEO performance.

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Rasit Cakir

Apr 8, 202612 min read

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Blogs, SEO, Link Building, Educative Content

Benefits of Link Building You Probably Don’t Know: A Revisit

If you think that link building is only good for boosting your website's ranking in search results, think again. The benefits of this core component of SEO go beyond the search engine, which is why it's still widely employed. Learn the lesser-known benefits of link building in this updated guide.

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Jonas Trinidad

Apr 8, 20266 min read

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How to Read Google Search Console Metrics in 2026

How to Read Google Search Console Metrics in 2026 (And Why Your Impression Data Has Been Wrong for 11 Months)

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Rasit Cakir

Apr 7, 20269 min read

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XML Sitemaps in 2026

XML Sitemaps in 2026: When and Why to Split Them, and What John Mueller Says About Multiple Sitemaps

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Rasit Cakir

Apr 6, 20268 min read

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SEO

Five Years of Google Core Updates and What Mueller Revealed About How They Roll Out

Documenting the last 5 years Google Core Updates and showing lessons to take

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Rasit Cakir

Apr 3, 202610 min read