There are more daily searches on Google than people on Earth right now – 8.5 billion vs. 8.1 billion, respectively. The figure demonstrates the extent to which the Internet has impacted the lives of every single man, woman, and child on the planet. The vast majority of clicks in search results are organic, meaning the… Continue reading An Introduction to Google PPC (Pay-Per-Click Advertising)

As a digital marketing manager, you play a crucial part in increasing your company’s online visibility and digital presence to drive critical business outcomes like greater brand awareness, more website traffic, higher lead conversion rates, and bigger sales through strategic digital marketing campaigns across key channels. This multifaceted job requires juggling critical areas like search… Continue reading What Does a Digital Marketing Manager Do

Have you ever read blog posts with hyperlinks that whisk you away to additional resources—cluing you in that if you like this, you’ll love what else is out there? That’s the beauty of external linking done right. Strategic outbound clicks transport readers to vast troves of knowledge you alone can’t contain. But be warned-with great… Continue reading External Linking Best Practices for SEO

Every business starts small; no two ways about it. Facebook started in Mark Zuckerberg’s dorm while attending Harvard, and Amazon first operated out of Jeff Bezos’s garage. Now, not a single soul around the globe doesn’t know what these companies are, even if they don’t use their services. We can talk about their journey to… Continue reading Why Digital Marketing is Important for Small Businesses

Selecting the best keywords for SEO can feel overwhelming when developing your content strategy and on-page optimisation. It’s difficult to know how to effectively choose and incorporate keywords on each page to boost site rankings and website traffic. Leveraging tools like Yoast SEO plugin can make all the difference. These devices aid with researching and… Continue reading How To Add SEO Keywords to A Website

As a small business owner, setting up an effective ad campaign on Google Ads can help you achieve your online advertising and business goals. However, determining if the platform is worth the investment means understanding the average Google Ads cost across options like shopping, video, and Google display ads. When launching Google Ads campaigns on… Continue reading How Much Does Google Ads Cost?

Optimizing your website for search engines can feel overwhelming without the right tools. With so many potential pitfalls and moving parts, it’s tough to know where to start. That’s where SEO software and services come in – acting as guiding lights along the optimization journey. From SEO crawlers that reveal issues to rank trackers that… Continue reading SEO Tools: Brief Explanation

Digital marketing professionals often tout how this metric or that metric is indispensable in achieving success. However, one major issue with this mindset is that not all marketing ROI metrics tell the whole story, and it only gets worse with tunnel vision. For example, one can boast about boosting a client’s lead generation rate. Impressive,… Continue reading A Simple Guide to Marketing ROI

Link building outreach is a strategic approach in search engine optimisation (SEO) where marketers and SEO specialists actively seek opportunities to gain backlinks from other relevant and authoritative websites to their own. The goal of a link building outreach campaign is to improve a website’s authority and visibility in search engine results pages (SERPs), driving… Continue reading What is Outreach Link Building?