The updates from March to May were pretty exciting for me. I’m one of those SEO nerds who lives and breathes this stuff—seriously, I even dreamed about keywords the other night. I know it’s a bit much. I wanted to write this blog because I’ve noticed a lot of misinformation out there about backlink indexing.… Continue reading Indexing Backlinks

We’re thrilled to introduce a new game-changing product designed to elevate your link building strategy: our No Win, No Fee Outreach links. This new service allows you to gain high-quality backlinks from premium publishers outside of our usual marketplace, ensuring you get the exposure and authority you need. And the best part? You only pay… Continue reading Introducing Our New No Win, No Fee Outreach Product

Throughout several blog posts, I’ve reiterated that keyword stuffing is black-hat SEO. This refers to filling the content with as many SEO keywords as possible to rank high in search results. But as I’ll discuss in detail in a little while, under no circumstances should anyone – SEO professional or not – use this for… Continue reading How Many Keywords Should I Use for SEO?

Linking a Google Ads account to Google Analytics unlocks a wealth of advantages for any digital marketing campaign. We won’t go over each of them in detail here, but all you need to know for now is that it paints a clearer picture of the campaign’s impact on the business and the overall target market.… Continue reading Understanding Limitations When Linking Google Ads to Google Analytics

One of the advantages of pay-per-click (PPC) marketing is that it delivers results far quicker than SEO or other digital marketing methods. Whereas optimised content will take a while to bear fruit, PPC ads appear on search results almost instantly. They also cut the journey from lead to customer short, thanks to tailor-made ad copies… Continue reading How Long Does It Take for Google Ads to Work?

We’re doing our part to ensure better outcomes for everyone.    The landscape of SEO, especially link building, has seen enormous changes over the last few years, and we’re here to steer the industry forward. Today marks the launch of transformative changes we believe will redefine the game, for the better. For the past 8… Continue reading Evolution of Link Building in 2024

Google Ads (before known as Google AdWords) is one of – if not – the most reliable and versatile pay-per-click (PPC) campaign management platforms on the Web. Paid ads made and managed through this tap into the largest source of prospective customers in the digital space. After all, with Big G managing over eight billion… Continue reading How to Get a Google Ads Certification

For all their accuracy and versatility, search engines are still machines. Despite the recent technological advancements, they’re still unable to comprehend context at the same level as humans. At least for now, they can only work with the data inputted to them. Until the algorithm gains such an ability (which is a slightly scary image),… Continue reading Meta Keywords: How To Choose Meta Keywords For SEO

There’s no need to look far to see great digital marketing in action. Every time a brand goes viral on social media, content creators and news outlets will almost pick it up. At that moment, half of that company’s digital marketing strategy will have been fulfilled – that of brand awareness. That said, you don’t… Continue reading 5 Examples of Digital Marketing