Mobile SEO vs. Desktop SEO
Mobile SEO plays by a different set of rules compared to desktop or general SEO. Aside from the type of device used, here’s a quick rundown of how they differ.
-
Search location
-
Screen resolution
-
Content composition
-
Hardware used
-
Voice search
-
Initial search result visibility
-
Search layout
Mobile SEO
- Search is localised, whether on or off-location
- Limited to the mobile device’s screen
- Optimised for getting information quickly
- Touchscreen
- More likely because typing on the screen is difficult
- Few
- Linear
Desktop SEO
- Search is general
- Can be expanded beyond the monitor’s default setting
- Can afford to be heavy on text and visuals
- Keyboard, mouse, and monitor
- Not as likely
- Several
- Multi-directional
However, the most important difference is the search results themselves. The keyword’s context and the device used to search for it can alter the results between mobile and desktop. Sometimes, other factors, such as loading speed and mobile friendliness, come into play.
Why Work With Us?
As a company deeply rooted in SEO, NO-BS Marketplace is well-versed in the art of optimising sites for mobile SEO. As search engines now favour mobile-ready sites, yours will need experts to take your brand’s competitiveness to the next level.
How It Works
We start the process by conducting a thorough mobile SEO audit of your site. An audit is always necessary at this stage to determine issues that can hamper your efforts in ranking in mobile-first search. Some of the aspects the audit attempts to find out include:
-
Overall loading speed
-
Ease of crawling and indexing
-
Mobile usability
-
Mobile content optimisation
-
Metadata optimisation
Once the audit is complete, we can help develop strategies to address these issues and optimise your site for mobile. By the end of this process, your site should load much faster on mobile devices, deliver content seamlessly, and—eventually—attract greater traffic to your brand.
Don’t get left behind by the growing demand for mobile search. Schedule a consultation with our team to get started.
No credit card required.
Prefer a tour of our Platform?
White Label Mobile SEO
At NO-BS Marketplace, we understand mobile devices have revolutionised the way people access information, shop, and engage with brands. Search engines recognise this shift and prioritise mobile-friendly websites in their rankings. Here’s why White Label Mobile SEO is crucial for your clients’ success:
White Label Mobile
SEO Services
Our White Label Mobile SEO services encompass a range of strategies and techniques designed to elevate your clients’ mobile web presence. Here’s an overview of what we offer:
White Label SEO For Your Brand
Our White Label Mobile SEO services are designed to be seamlessly integrated into your agency’s offerings. You can present the results and ongoing optimisation efforts to your clients under your own branding, strengthening your position as a mobile SEO expert.
Our Mission
Frequently Asked Questions
Why should I care about mobile SEO?
Search engines, specifically Google, are now favouring websites that are optimised for mobile. It doesn’t matter if your site has a mobile version; if it isn’t optimised, it’s less likely to rank high in search results.
Why are search engines going mobile-first?
The number of users searching with mobile devices has risen over the past few decades. In some countries, mobile search has overtaken desktop search as the primary means of using search engines.
Is a mobile website the same as a responsive website?
Not necessarily. A mobile website may only be tailored for viewing on mobile devices, whereas a responsive website adjusts to the viewing device—mobile or desktop. Both approaches to web design have their pros and cons, and a mobile SEO audit can determine which option is better for your site.
Do laptops benefit from mobile SEO?
Whether or not laptops are considered mobile devices is a subject of debate. However, in this context, sites viewed on laptops generally benefit more from desktop SEO, as user interaction still occurs with the keyboard and mouse (or touchpad) instead of the screen.
How does page speed affect mobile SEO?
Page speed is a critical factor in mobile SEO. Search engines prioritise websites that load quickly on mobile devices to provide a better user experience. Optimising your site’s loading time is a part of an effective SEO strategy that can lead to improved search engine rankings and increased organic traffic.
What role does keyword research play in mobile SEO?
Keyword research is pivotal in mobile SEO as it helps in understanding the search intent of mobile users. By focusing on long-tail keywords and related keywords that are frequently used in mobile search queries, you can create content that resonates with your mobile audience and ranks well in search engine results pages.
How can I make my web pages mobile-friendly?
By optimising various elements such as meta tags, title tags, and site content, you can help make your web pages mobile friendly. We can run a full SEO audit on your site to find the main issues.
What are core web vitals, and why are they important for mobile SEO?
Core web vitals are a set of metrics that Google uses to measure the user experience on your website. They are crucial for mobile SEO as they influence your site’s rankings on mobile search results. Focusing on improving core web vitals can help in enhancing the user experience and boosting your site’s visibility in mobile search results.
How can link building enhance my mobile SEO strategy?
Link building is a vital component of mobile SEO strategies. Building high-quality internal links and acquiring backlinks from other reputable sites can enhance your site’s authority and improve its rankings in mobile search results. It’s essential to create a link building strategy that focuses on acquiring links from mobile-friendly websites to maximise the benefits.
Can I monitor my mobile SEO performance using Google Analytics?
Yes, Google Analytics is a valuable tool that allows you to monitor your mobile SEO performance. It provides insights into your mobile website traffic, user behaviour, and other vital metrics that can help you refine your mobile SEO strategy and achieve better results.
We’re Here To Help
We’re a reputable SEO agency based in Melbourne that employs experts from all over the world. We take pride in our ethical and transparent (or no-bull) approach to SEO to bring quality results to our clients and help them fulfil their goals.
Try It Now For Free!
No credit card required. Prefer a demo?