Customisable, Cost-Effective PPC for Roofing Companies
No hidden fees. No last-minute billings. None of the BS.
Google Ad Spend
$1,000 - $2,500 Monthly
Management fee:
USD$ 500
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend
$2,500 - $5,000 Monthly
Management fee:
USD$ 1,000
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend
$5,000+ Monthly
Management fee:
$Custom Pricing
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Trusted Specialists in Google Ads Management
Pay-per-click (PPC) advertising is a step above its traditional counterparts. For a cost per click (CPC) significantly lower than the cost of 30 seconds of TV or radio airtime, a roofing business is poised to achieve an ROI upwards of three figures if the click results in a sale. Coupled with a growing reliance on search engines, PPC is the norm of modern advertising.
Search engines and social media sites maintain their own PPC management platforms. For our roofing pay-per-click services, we use Google Ads (formerly known as Google AdWords). It’s the largest and most widely used platform for several reasons.
Users and Searches in the Billions
Google Ads taps into the world’s largest search engine, which processes an estimated 8.5 billion search queries daily and (slightly fewer) billions of users. Although not the top search engine in some markets, Google commands around 90% of the global search engine market. This alone is enough reason to run search ads here.
Search Intent as the Foundation
Search intent is one of Google Ads’ and, by extension, PPC advertising’s most prominent features. Every keyword has a certain intent or a user’s goal in searching for it, and getting the intent right involves matching it with the ideal content. As a result, Google manages to deliver accurate search results most of the time.
Paid Ads Overtake Organic Results
Depending on the type, paid ads appear on parts of search engine results pages (SERPs) that’ll immediately attract people’s attention. Because of this, people will notice paid ads before organic results, increasing the likelihood of the ads getting clicked.
Reliable Ad Spending Safeguards
Advertisers can get too carried away with keyword bidding, especially ones that are a grave mismatch to their brand. To mitigate this risk, Google Ads impose spending limits, which are two times the user’s average daily budget for daily spending or 30.4 times for monthly spending. The platform guarantees users will never be charged more than these limits.
Our digital marketing team has used Google Ads since the rollout of our PPC services several years ago. Our experience and expertise in the platform make us qualified to build and manage your roofing PPC campaign. Book a meeting with us to get started.
Choose NO-BS Marketplace for Your PPC Needs
Google Ads Certified Partner
Our PPC expertise has seen work with dozens of clients, as required to be certified as a Google Ads Partner and maintain this status over our tenure.
Data-Driven, ROI-Focused
Our PPC approach focuses on pushing your ROI to the limit. To achieve this, we design your strategy around the wealth of data collected and analysed.
Ad Copies Tailored to Target Groups
A bland, generic ad copy defeats the purpose of attracting customers. We take our time studying your target demographic to think of ad copies that work.
Conversion-Oriented Landing Pages
Linking ads to standard web pages is a typical mistake. That’s why we build landing pages from scratch, aiming to make conversion as efficient as possible.
Transparency Above Everything Else
Finding reliable help these days can be hard. As such, we make it a habit to brief you on all you should know about your PPC, especially how much it’ll cost.
Your Success is Our Success
We’d be lying if we claimed our PPC is effective without proof. That’s only possible if we manage to bring results for your brand. When you succeed, we do too.
Know Who You’re Marketing To
Do you know who your customers are? You might say everyone who needs a roof over their heads, which is a decent answer. The only problem with such a mindset is that it may as well apply to every roofing company you’re competing with. Unless you have something special to put to the table, your business will largely be ignored.
You’d be surprised how many possible niches you can choose from in the roofing market. Perhaps you serve low-income households with cost-friendly payment plans or specialise in luxurious roofing options. There’s also location-based operation, serving a community or a group of adjacent communities – and the list goes on.
Awareness of your target audience is crucial in a PPC campaign. Without this information, crafting catchy ad copies and landing pages is more difficult. Our roofing PPC experts can help identify your customers and design your campaign around them.
Targeted Keywords and Groups
Once we find out what makes your roofing business click, we’ll determine the search terms you should bid for. You don’t have an infinite ad budget (and thinking otherwise can make you careless), so it’s important that we get this right the first time. This also determines the kind of customers who’ll go for your roofing service.
Accurate Performance Tracking
Don’t worry if you feel you could’ve run ads on more search results. Market trends and consumer behaviour change over time, so your strategy won’t stay the same forever. We keep a close eye on performance data to identify areas of improvement and even new opportunities. We aim to keep your campaign running for as long as possible.
Sound Budgeting and Bidding
Ad spending is one of the trickier aspects of PPC management. If you aren’t careful, your budget can run out before your PPC campaign produces noteworthy results. With our experience handling managed Google Ads accounts, we can provide tips and advice on setting your budget and bid for roofing keywords without breaking the bank.
Lead Management: Nurturing Leads to Become Customers
Not everyone is ready to buy on their first visit. It’s a hard pill to swallow, but one business owners must accept, nonetheless. However, a lead that leaves doesn’t essentially mean it won’t return. Once they re-engage in the market, it’ll be your opportunity to make sure your brand satisfies their needs.
Our lead management nurtures new leads to help them move from contemplation of buying to taking action. We base our nurturing on several factors, like the lead’s characteristics and its location along the business pipeline.
Dedicated Team and Resources
Looks at the Bigger Picture
Custom-Made Strategies
Driven to Grow Your Business
State-of-the-Art CRM System
Continuous Cost Optimisation
Close Monitoring of the Pipeline
Our Mission: Transforming SEO With Transparency and Trust
Committed, Transparent, Ethical Link Building And SEO
We’re not just another roofing PPC management services provider; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
Search engine optimization is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.
Guaranteed Results
We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.
Empowering You with Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimise your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.
Pioneering The Future Of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
How does PPC advertising make me money?
PPC ads work much like traditional ads, but they have the added benefits of a higher ROI potential and faster lead generation and conversion. Clicking on an ad brings qualified leads to your landing page, and when they decide to buy, the net return more than recoups the cost of running your ads online.
What’s a Google Ads Certified Partner?
This accreditation from Google Ads certifies a PPC management agency or service provider to be competent and trusted by enough clients. The requirements to be one are strict, from passing a PPC proficiency exam to meeting revenue caps from enough managed accounts.
Why do paid ads appear ahead of organic results?
That’s because advertisers pay good money to do so. With organic results, it’s all a matter of chance (even with proper SEO), but with PPC, you can position your brand where most people look when searching.
How much should I set aside for my monthly PPC budget?
That depends on your goals, such as how many qualified leads you want your campaign to generate or how much cost per lead you’re aiming for. However, as a rule of thumb, you should set aside at least $1,000 for a small-scale campaign.
What does a conversion-oriented landing page look like?
A landing page specifically designed to convert leads includes design features like clear call-to-action messaging, a compelling hero image, and a breakdown of your business’s benefits compared to your competitors. Standard web pages like the homepage and blog post lean more on providing information, so we make our landing pages from scratch.
Does having the highest bid guarantee that my ads will appear?
An advertiser’s maximum keyword bid is only one of several factors. Google Ads will also consider your ad’s quality and relevance.
