HVAC PPC Marketing Worth Every Penny
No hidden fees. No last-minute billings. None of the BS.
Google Ad Spend
$1,000 - $2,500 Monthly
Management fee:
USD$ 500
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend
$2,500 - $5,000 Monthly
Management fee:
USD$ 1,000
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend
$5,000+ Monthly
Management fee:
$Custom Pricing
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Organic Isn’t Enough, You Also Need Paid
More traffic comes from clicks on organic results than paid ones. Ask any digital marketer, and they’ll tell you this holds water. However, they’ll also say that SEO alone isn’t enough to propel a business. For its ability to boost rankings, SEO takes time to make it happen.
Waiting for organic HVAC marketing’s effects to kick in doesn’t make good business sense. With HVAC services always in demand, you have to keep delivering and the revenue flowing in. As such, every SEO effort should be accompanied by pay-per-click (PPC) marketing.
How can PPC marketing help? Let’s count the ways.
Lead Generation
Paid ads overtake organic results due to their position at the top of search results, among other parts of the search engine results page. If their copies are catchy enough, these HVAC ads can help pull in more qualified leads in a shorter time. Of course, not all of these leads will complete the customer’s journey, but it’s nice to know there’s a chance more leads will convert.
Maximising ROI
As the term goes, PPC involves paying a fixed cost per click (CPC) or the amount charged to you every time your active ad gets clicked on. Save for a few keywords, CPCs are usually in the single digits. Coupled with the cost of HVAC services, which can reach upwards of four figures depending on the problem, you can expect tremendous ROI.
Conversion-Oriented
SEO leans more on producing and optimising informative content. While this can attract leads to an extent, it isn’t designed to convert them into customers. Meanwhile, the paid ad’s copy and linked landing page have lead conversion in mind. In addition, PPC shortens the journey from lead to customer, leading visitors straight to a conversion-oriented page.
Local Search
PPC marketing’s granular or precise targeting is a boon for HVAC businesses trying to rank for location-based search terms. HVAC contractors should be familiar with this, seeing they often operate within a community or a cluster of communities. PPC is a great opportunity to outperform the competition online.
Brand Awareness
Whether or not it gets a click, a PPC ad can be instrumental in making more people aware that your HVAC business exists. The ad runs at the top of the search results, a place every search engine user lands on first. If it keeps being displayed longer, it won’t be long before people associate a relevant search with your brand.
While we did infer that paid marketing gets fewer clicks, it doesn’t mean it’s impossible to make it get more. With the expertise and experience of an HVAC PPC agency such as NO-BS Marketplace, more clicks for a PPC campaign can happen.
Learn more about our PPC services by booking a call with our team.
PPC Isn’t Easy, Get Us to Help Out
The promising benefits of PPC can only be made possible by making the right calls in many aspects. You wouldn’t want to blow your budget on the wrong keywords or target the wrong audience group. Lucky for you, getting PPC right is as easy as enlisting our aid.
Google Ads Certified Partner
Nothing says peace of mind better than an HVAC PPC company accredited by Google as a competent PPC provider. Our Partner status is proof of that.
Data-Driven, ROI-Focused Campaigns
We develop HVAC PPC campaigns based on relevant numbers, all with a strong emphasis on improving your brand’s ROI. Our PPC approach won’t have it any other way.
Unique, Lead-Catching Ad Copy
Generic ad copies don’t get PPC ads more clicks. Studying your business and its target audience, we can develop ad copies that attract and engage leads in droves.
Conversion-Optimised Landing Pages
Landing pages for paid ads are different from your run-of-the-mill web pages. We design landing pages with a strong emphasis on turning leads into customers.
Transparency Above Everything Else
Our agency is well-known for its firm commitment to transparency. Rest assured that we disclose everything you need to know about your PPC order.
Your Success is Our Success
We can only say our PPC approach works if it brings success to your business. Our team will undoubtedly give its all from start to finish. No exceptions.
Quality Leads Equal Quality Results
Growing a business undoubtedly requires growing your clientele, but one thing that’s often overlooked is that its ranks must be filled with committed customers. There isn’t any point in promoting goods and services to someone who isn’t ready to buy or isn’t buying at all. If anything, focusing on these leads is a waste of your already limited marketing budget.
Quantity may have a quality of its own, but running a business is a marathon, not a sprint. Blowing your budget over hoarding leads left and right guarantees your campaign will lose steam in the long run. For this, understanding the reason behind every click is key.
Our HVAC PPC marketing experts believe that quality is better than quantity. Focusing on the few who need your services will eventually lead to them telling more people about how your brand helped them a lot. That’s when you can finally grow your customer base.
Check out below how we pull it off.
Targeted Keywords and Groups
While most CPCs are no more than a few dollars, they can add up pretty quickly. A click that doesn’t result in a sale can drain your budget without producing noticeable results. To mitigate this risk, our PPC team carefully picks suitable search terms and tailors ads to resonate with your brand’s target demographic more effectively.
Accurate Performance Tracking
PPC campaigns aren’t fire-and-forget. They must be closely monitored to determine their effectiveness in the current market. The numbers provided by Google Ads can tell you that, provided you can make sense of them. Fortunately, we’ve been looking at and making sense of analytics data for so long that it’s second nature.
Sound Budgeting and Bidding
Sure, you can replenish your PPC budget if it dries up. But a spent budget that doesn’t produce results is a cause for concern. If this happens to you the first time, it pays to seek professional advice. Our senior PPC marketing strategists are more than happy to work with you to formulate the best way to budget and bid for the right keywords.
Unleashing a Lead’s Fullest Potential with Lead Management
Lead management gives every click on your ad a chance to contribute to achieving your PPC marketing goals. Our team nurtures the lead until we convince it to re-engage and purchase your goods and services. The more leads that complete the customer’s journey, the greater the ROI.
Dedicated Team and Resources
Looks at the Bigger Picture
Custom-Made Strategies
Driven to Grow Your Business
State-of-the-Art CRM System
Continuous Cost Optimisation
Close Monitoring of the Pipeline
Our Mission: Transforming SEO With Transparency and Trust
Committed, Transparent, Ethical Link Building And SEO
We’re not just another HVAC company PPC service provider; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
Search engine optimization is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.
Guaranteed Results
We stand by the quality of our work. That’s why we guarantee all live links, or your money back. It’s our way of ensuring you get the results you deserve.
Empowering You with Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimise your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.
Pioneering The Future Of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
What are the different types of PPC ads relevant for HVAC companies?
Google Ads supports nine types of paid ads, but not all are relevant, let alone ideal, for an HVAC business. The best ones are search and display ads because they’re easy to create and are viewed by the majority of search engine users.
What's the average revenue companies make from HVAC PPC?
Determining average revenue is difficult because too many factors are at play, from your service coverage to target demographic. However, we can deduce that a PPC ad campaign should achieve at least an ROI ratio of $2 for every $1 of ad spend.
What are PPC landing pages?
Landing pages in PPC marketing are web pages built specifically to convert clicks into customers and linked by the ads. Unlike the standard content in SEO, these pages get straight to the point for people looking to transact with the business.
What is the role of A/B split testing in HVAC PPC?
A/B or split testing lets you continually optimise your HVAC PPC ads to improve the results they generate. Google Ads does this automatically, changing the wording on the ads while the campaign is running and comparing which version performed better.
What makes search engines more inclined to charge less for ad clicks?
The more frequently searched a keyword is, the higher the CPC. To reduce this cost, you can target relevant keywords with less search volume, such as long-tail keywords.
