SEO Packages Sports Betting Companies Can Afford
No hidden fees. No last-minute billings. None of the BS.
Local SEO
Starting From
$1500
- Free Consultation
- Custom SEO Strategy
- Local Keyword Analysis
- Full Competitor Analysis
- Backlink Analysis
- Technical SEO Audit
- Core Web Vitals Audit
- Content Strategy
- Pillar and Cluster Creation
- Internal Link Strategy
- Link Building Strategy
- Excellent Customer Support
- Plus, much more!
Major City SEO
Starting From
$3000
- Free Consultation
- Custom SEO Strategy
- Location-Based Keyword Analysis
- Full Competitor Analysis
- Backlink Analysis
- Technical SEO Audit
- Core Web Vitals Audit
- Content Strategy
- Pillar and Cluster Creation
- Internal Link Strategy
- Link Building Strategy
- Excellent Customer Support
- Plus, much more!
International SEO
Starting From
$Custom
- Free Consultation
- Custom SEO Strategy
- International Keyword Analysis
- Full Competitor Analysis
- Backlink Analysis
- Technical SEO Audit
- Core Web Vitals Audit
- Content Strategy
- Pillar and Cluster Creation
- Internal Link Strategy
- Link Building Strategy
- Excellent Customer Support
- Plus, much more!
Sports Betting SEO: A Marketing Minefield
Sports betting is the act of wagering on a particular result to happen in a physical or online sports match. While the most common condition for a payout involves an individual player or team winning the match, others, such as racers winning in a certain order, also exist. The primary means of sports betting is through a sportsbook.
As simple as marketing sports betting may seem, it’s actually one of the most complicated and dangerous. If you don’t exercise the utmost care in crossing this jampacked minefield, you can inflict major harm on your brand by stepping on the following:
Unoriginal Content
Sportsbooks almost always come with their own guides and tips to better bettors’ odds. That poses a problem because coming up with original topics is nearly impossible, let alone writing about them. Generic content won’t rank effectively, and copy-pasting is a recipe for an SEO disaster.
Backlink Disadvantage
Gambling links aren’t your typical links because search engines, especially Google, can be strict about delivering them. Few sites are willing to link their content to a sportsbook due to the fear of getting a penalty unintentionally. The few workarounds the SEO industry uses are effective to wildly varying degrees.
Paid Linking
Under Google’s Search Essentials, purchasing links for ranking purposes – whether in cash or goods – is considered link spam. Sadly, with thousands of online sports betting websites vying for market dominance, many elect to resort to such a measure to give them the edge.
Legal Restrictions
The legality of sports betting varies around the world. Even in legal countries, it can vary by state or province (or, in the case of the European Union, by member-state). Naturally, you don’t want to target people living in places where it’s still illegal.
But for all the difficulty that comes with a sports betting marketing strategy, it isn’t impossible. For starters, it’s one of several things requiring the expertise of an online betting SEO expert. No one would venture onto a minefield without clearing it, which is where we come in.
Advantages of Working with a Sports Betting SEO Agency
Spend enough time in the gambling industry, and you’ll realise that promoting your sports betting site is no walk in the park. But no one says you have to attempt online marketing on your own. We at NO-BS Marketplace are more than happy to help.
Leaders in Digital Marketing
We’ve made a name for ourselves owing to our ethical approach to effective SEO, which has satisfied a long list of clients from various industries and niches.
Over 10,000 Quality Publishers
Quality backlinks won’t be a problem with our extensive collection of high-authority publishers. If choosing is hard, we can provide some recommendations.
Uses Industry-Leading Analytics
Our SEO hinges on data and insights from the industry’s leading analytics solutions. You can be sure of a sound sports betting SEO strategy based on accurate data.
Nothing But White-Hat SEO
There’s no room for link spam or keyword stuffing in our SEO. Our approach aligns with content quality guidelines, protecting your brand from harm.
Customisable Service Packages
Pay only for the services you need by customising your SEO service package. This helps keep marketing expenses to a minimum and maximise your ROI.
Amazing Customer Support
Our customer support team is available 24 hours a day, seven days a week. Don’t hesitate to contact them for questions and concerns regarding our services.
Betting Needs a Plan, So Does SEO
Gambling may come down to luck, but that won’t stop players from improving their odds. They do a lot of prep work from studying the individual or team’s track record to their odds in the different sportsbooks. All this won’t guarantee them a win, but a higher possibility of a payout is always welcome.
In a way, you can say the same about search engine optimization. It contains a lot of moving parts, each of which won’t be enough to deliver your expectations on their own. Instead, they must be planned out over the course of the campaign and designed to work in tandem with one another.
Fully Documented SEO Strategy
The parts of your SEO campaign and their specific roles are contained in a strategy document. Crafted with the expertise of our digital marketing strategists, this file ensures your SEO needs are followed to the letter. Before enacting the strategy, we discuss it over with you to see if everything checks out or if changes are necessary.
Detailed Performance Reports
How would you know if your campaign is doing well or otherwise? That’s where our monthly reports come in, complete with accurate data from our SEO analytics tools and expert insights from our team. These reports let you know what’s working and what needs tweaking, thereby improving your strategy over time.
ROI-Driven Success
Just as bettors try enlarging their winnings, sports betting sites should also maximise their revenue. However, more than an effective SEO strategy, ROI-driven success can also be achieved in other ways. One way we do this is by providing quality service for value. After all, solid SEO won’t matter if it costs so much it negates your gains.
Our SEO Best Practices Work Together
Search engines have a lengthy list of ranking factors, with only a handful made public. As frustrating as this can be, it’s still possible to make do with what’s publicly known about modern SEO. For this, our various services are neatly packed in a single package.
Keyword Research
Target the correct search terms with in-depth keyword research, especially given the limitations for online gambling sites.
Competitive Analysis
Learn what your competitors are up to with competitive analysis and adopt their effective SEO strategies to benefit your brand
On-Page SEO
Use the keywords found during the keyword research phase to optimise your site’s content and improve its ranking prospects.
Link Building
Nowhere is NO-BS Marketplace better known for than in link building. Get valuable backlinks using our state-of-the-art platform.
Technical SEO
Optimise your site’s code with technical SEO. As we also provide web design, we’re also experts in improving specific parts of the code.
Content Creation
Arguably the most important aspect of sports betting SEO, content creation lets you publish unique on and off-page content.
Mobile Optimisation
Having a mobile-friendly website is no longer optional. Reach out to mobile users by optimising your site for mobile.
Our Mission: Transforming SEO With Transparency and Trust
Committed, Transparent, Ethical Link Building and SEO
We’re not just another sports betting SEO firm but a partner in your journey to search engine optimisation success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
Search engine optimization is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO services are just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your journey.
Guaranteed Results
We stand by the quality of our work. That’s why we guarantee all live links or your money back. It’s our way of ensuring the best results from your sports betting SEO strategy.
Empowering You with Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimize your SEO. From researching SEO keywords to actionable advice, our SEO tools are designed to give you an edge in a competitive digital landscape.
Pioneering the Future of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
What is the concept of sports betting SEO?
The sports betting niche uses best practices such as precise keyword targeting and on and off-page content optimisation to help sports betting sites rank high in search results. That said, due to gambling laws, it has the added requirement of targeting eligible audiences.
What makes sports betting SEO challenging?
Between limited opportunities for unique content and a tightly regulated industry, sports betting SEO is among the most challenging niches. Without the help of an expert, anyone can end up doing more harm to their brand than good.
How does Google handle content and sports betting keywords in the gambling SEO niche?
Google allows gambling-related advertising on its platforms, provided it complies with the laws in their home country or countries they’re marketing to. Additionally, Google requires such ads to avoid targeting minors.
What role does quality link building play in sports betting SEO?
Because gambling links are under more scrutiny than links from other niches, link building is a great way for quality content to earn backlinks from highly relevant sources. On that note, sports betting sites can get backlinks by publishing well-written sports betting content in gambling blogs and news sites, reducing the likelihood of penalties.
What’s the importance of a well-thought-out SEO strategy?
As SEO contains many moving parts, planning your entire progression is crucial. A fully documented SEO strategy can prevent you from getting lost throughout the journey and make necessary alterations more smoothly.
