Expert SEO for Banks and Credit Unions

Banks entice people to sign up with them in exchange for a bank account with hundreds or thousands of dollars already inside. The downside is that today’s generation of consumers is more discerning of what practically counts as a bribe. Meanwhile, this strategy is out of the question for credit unions, which are non-profit entities.

Make no mistake: creativity goes a long way in making marketing campaigns succeed with flying colours. But go too far, and the campaign misses the point entirely. Sure, your bank or credit union may offer “creative” banking solutions, but the risk of such a slogan getting lost in translation is real and high.

Convenience is a fundamental facet of consumer banking. Clients want speedy access to a bank or credit union’s physical or online services. It’s a simple need, yet some strategies tend to concentrate on other aspects that consumers really don’t need, causing them to deliver less stellar results.

It’s harder for clients to switch banks, especially if their accounts are entrenched in various services (e.g., online banking, auto-debit arrangements). This should be an opportunity for financial institutions to prove that they reward loyalty. Without a strong marketing strategy, you can lose potential leads to competitors.

Sometimes, a huge marketing budget doesn’t equate to a sizeable client base or reputable services. The former might serve as a cover-up for the inferiority of the bank’s services. This strategy may have worked decades ago, but with information more accessible than before due to the Internet, people are now better at putting two and two together.