Our PPC Service Packages Make Your Every Sale Count
No hidden fees. No last-minute billings. None of the BS.
Google Ad Spend $1,000 - $2,500 Monthly
Management fee:
USD$ 500
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend $2,500 - $5,000 Monthly
Management fee:
USD$ 1,000
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Google Ad Spend $5,000+ Monthly
Management fee:
$Custom Pricing
- Free Consultation
- PPC Strategy Creation
- PPC Presentation Creation
- Text Ad Copywriting
- Ad Design
- Custom PPC Reporting
- Full Keyword Research
- Plus Much More
Home Improvement PPC: Difficult, But Not Impossible
We’d be lying if we said that PPC marketing is easy. Of all the digital marketing services we provide, this one has the steepest learning curve, even for our more experienced marketing strategists. You can have a PPC strategy where every element makes business sense, but it doesn’t guarantee that it’ll work nine times out of ten.
As if that isn’t hard enough, digital marketing in the home improvement niche can be tricky. The term itself, “home improvement,” can be ambiguous because there are plenty of other ways to improve one’s home that don’t involve a full renovation. Basing a campaign on one umbrella term isn’t exactly the best way to harness the power of PPC.
Here are other reasons that make PPC marketing challenging.
So Many Things to Remember
Expect information overload on your first time in a PPC management platform like Google AdWords. Its myriad features help users create ad campaigns tailored to their needs, but they can also be overwhelming when starting. Mastering just the basics will take some time.
Results Can Be Random
As frustrating as it is, the reality is that we all have to deal with campaigns that should’ve worked but didn’t. Sometimes, there’s a clear reason for the failure; other times, there’s none. You can only pick yourself up and move forward with hard lessons in tow in hopes of avoiding another similar scenario.
Managing Multiple Ad Versions
The first ad copy is only optimised for the time it was made. By the time it goes live, things may have changed in ways no one may have considered. A/B or split testing can update it to suit the current environment, but that involves managing multiple versions of one PPC ad. That can be confusing, if not overwhelming.
Not Designed for the Long Haul
A PPC campaign can only last for so long. Past a certain point, an increase in investment without an increase in results will cause your costs to balloon. How long a campaign has before it reaches this point depends on several factors, but once it does, it’s better to just create a new campaign.
Consumer Trends are Fluid
Consumer trends change as much as search engine algorithms, maybe even more. As a result, advertisers struggle to catch up and stay relevant with their target demographic. Some even have little to no idea what’s hot right now, leading to mistakes.
That said, “difficult” doesn’t mean “impossible.” Between a willingness to learn hard lessons and getting professional help from the likes of NO-BS Marketplace, any home improvement services provider will eventually find its sweet spot in PPC marketing. Start your success journey with effective PPC management by consulting our team today.
Trusted to Satisfy Your PPC Marketing Needs
Our PPC management services are here to take your worries off of PPC marketing. No one understands how complicated running a paid ad campaign can be better than our experts. They aren’t one to turn their backs on a challenge, not when a business is in need of them.
Long-Term Google Ads Partner
Our agency has held onto this proof of competence and expertise for several years, delivering consistent results to businesses and helping them achieve their short and long-term goals.
Data-Oriented PPC Campaigns
A PPC campaign is only as good as the data it utilises. Our approach uses nothing short of accurate data from some of the most renowned names in digital marketing analytics.
Consumer-Oriented Ad Copy Writing
We don’t create ad copies just for the sake of having one for your ad. Our team takes its time studying your target audience to ensure the ad copy resonates with who you’re marketing to.
Conversion-Oriented Landing Page Design
The landing pages for your ad are made to maximise conversion. Each click that becomes a customer adds a great deal of revenue, not to mention value for your home improvement brand.
Industry Leader in White-Hat Marketing
We’re known in the industry for our ethical approach to digital marketing. We make sure you’re well-informed about everything from your PPC strategy to methods of refining it.
Partners for Long-Term Success
At NO-BS Marketplace, you aren’t just a client – you’re a partner who we like to see reach greater heights. Your success as a business is our success as a digital marketing agency.
We Aren’t Afraid to Answer the Hard Questions
What keywords should I target for my ads? How can I get my ad campaign to produce better results? How much should my campaign budget be?
We get these kinds of questions all the time, to which the answers aren’t set in stone. Most of the time, you’ll get answers somewhere along the lines of “It depends.” While there isn’t anything wrong with that (because it really depends on multiple factors), it means nothing if your digital marketer gets them wrong and doesn’t do anything to make things right.
Not that our expert PPC team always gets these questions right – we’re only human, after all. However, what sets us apart is that we do what’s necessary to your business success. If that involves finding answers to PPC management’s hard questions, our team will face them with you. Whether we get it right or wrong, we’ll make it better.
Targeted Keywords and Groups
While SEO gives you the freedom to target as many relevant keywords as possible, it isn’t the case for PPC. The last thing your campaign needs is to lose your budget to keywords that don’t generate as much ROI as they should. Instead, we harness data to pick out keywords with the potential to secure maximum returns. This also applies to targeting ideal audience groups.
Accurate Performance Tracking
Working with low-quality performance data is one of the worst things that can happen to PPC campaigns. It risks misleading your next steps to even worse results. To avoid this, our team tracks performance results using powerful analytics tools aside from Google Ads’ onboard analytics. By having multiple sources of accurate data, we can deliver a clearer picture that can help with decision-making.
Sound Budgeting and Bidding
You’d want your budget to be just right. Set it too high, and your campaign might not be able to spend it all. Set it too low, and your campaign might not yield the results you want to see before it ends. It’s more or less the same for bidding for a keyword; being the highest bidder doesn’t mean you get it. At this point, it won’t hurt to ask an expert for sound advice, which we’ll be more than happy to oblige.
Maximising Conversion with Lead Management
To make the most out of every click on your ad, known as a lead, we optimise their journey from click to customer. Whether getting them to return to complete the journey or patching holes in the sales pipeline, our lead management system gets the job done.
Dedicated Team and Resources
Looks at the Bigger Picture
Custom-Made Strategies
Driven to Grow Your Business
State-of-the-Art CRM System
Continuous Cost Optimisation
Close Monitoring of the Pipeline
Our Mission: Transforming SEO With Transparency and Trust
Committed, Transparent, Ethical Link Building and SEO
We’re not just another home improvement PPC marketing firm; we’re a partner in your journey to SEO success. Our commitment to ethical link building and transparent SEO practices sets us apart in an industry often clouded by shortcuts and black-hat methods.
Professional SEO Help When You Need It
SEO is a long-term game, and we’re here for the long haul. Whether you’re a seasoned pro or just starting out, our professional SEO help is just a click away, ensuring you make informed decisions that benefit your search engine rankings.
Industry-Leading Customer Support
Our customer support isn’t just about resolving issues; it’s about helping you succeed. With industry-leading response times and quality service, we’re here to assist you at every step of your marketing journey.
Guaranteed Results
We stand by the quality of our work. That’s why we guarantee all live links or your money back. It’s our way of ensuring you get the results you deserve.
Empowering You with Free SEO Tools
We believe in empowering our clients, which is why we offer free tools to optimise your SEO. From keyword research to actionable advice, our tools are designed to give you an edge in a competitive digital landscape.
Pioneering The Future Of SEO
Serving thousands of customers per year, our industry-leading platform is paving the way for how new-age link building and SEO are transforming an industry. We’re not just following best practices; we’re setting them.
Frequently Asked Questions
What is PPC advertising?
PPC advertising or marketing is a method that involves running ads on search results. PPC stands for “pay-per-click,” a business model where the advertiser pays a keyword’s cost per click every time the ad is clicked. Advertisers earn from the click if it results in a sale.
How experienced are you in home improvement marketing?
We provide PPC management services to businesses in the countless niches of the home improvement sector, such as flooring, plumbing and roofing. Because home improvement businesses practice many disciplines, our experience working with said disciplines will be beneficial for your home improvement services business.
What makes your agency different from other agencies?
Our commitment to transparency makes us stand out from the competition. Our team is dedicated to practising white-hat marketing, regardless of your needs. This is part of our mission to change the digital marketing scene for the better.
